Two rumors that just keep on coming back around both involve Apple's portable machines, and we don't mean the iPad or iPhone. The first is the perpetual rumor that a new line of MacBooks is set to be unleashed, with new devices overdue and very much anticipated by roar warriors the world over.
New photos of Ashton Kutcher have shown the actor walking the streets dressed entirely as the man he will be playing in an upcoming movie. That man is Steve Jobs, the former Apple CEO and co-founder who died last year.
If you check out any technology lover’s arsenal of gadgets, I am pretty sure it will contain pieces of kit that cover all aspects of the consumer electronics spectrum. In today’s day and age it isn't uncommon to walk into a home office and see a desktop computer as well as a laptop or notebook, also accompanied by a smart mobile device such as Apple's 'Post-PC' iPad tablet as well as the a smartphone like the iPhone.
For those Mac users who are running OS X Lion, version 10.7.3 or earlier, the time has come to fire up the Software Update app and download the Lion goodness which Apple has pushed out today. The Cupertino company have seen it fit to release OS X Lion 10.7.4, an update that features a number of important security fixes, some general improvements, as well as an update to the Safari browser.
So then, that Apple TV's pretty cool right? Right, but you know what's really cool? An imaginary television that may or may not be in the works from a company that refuses to pursue the home entertainment line of products that it already makes.
Apple is not renowned for lowering prices of its products - no matter how many times consumers cry out for MacBooks and iPads to suit the more economical budget. But in order to ramp up pressure on the flagging ultrabook market, the company could release a slightly cheaper MacBook Air in a couple of months' time.
Apple products are renowned for being in sync with each other in a harmonious, seamless fashion. The Cupertino company places much emphasis on getting things done with less and less wires, buttons, and optical drives, and designer Ishac Bertran has created a wonderful concept in keeping with that motif.
Due largely to the success of the iPhone and subsequently, the iPad, Apple's increased wealth is becoming something of a spectator sport within the tech industry, and although Samsung has recently overtaken its fruit-loving rival in terms of smartphone market share, Apple's sales continue to rise through the roof - as does its bank balance.
There's been much talk about Liquidmetal as of late, with the rumor mill speculating Apple would use it to encase its upcoming iPhone device.
That big anti-Apple advertising campaign that has been going on in Australia we were telling you about the other day? You know, the one that Samsung was quick to deny was its own doing? The same one that Macworld began pointing fingers at RIM about? Turns out it was the Canadian BlackBerry maker all along.
