We're all more excited about getting our hands on an iPad mini than we would like to admit, and when pre-orders began it became clear we are not on our own.
If you sat and watched the Apple event live from the Californian Theatre and convinced yourself that you would be getting your hands on the white variant of the newly announced iPad mini, then buckle yourself down and prepare to wait for a few extra weeks before it finally gets delivered. Apple were widely expected to introduce the iPad mini to the world during the event, and they didn't disappoint by showing off the 7.9-inch tablet that will be be available in black or white starting on Friday November 2nd.
Competing directly with the Nexus 7 and Amazon Kindle Fire HD in the quickly expanding small but powerful, cheap but well designed tablet market, the iPad mini is most important new product to come out of the October 23rd Apple media event.
If you are the type of person who follows along with internet conjecture then it probably won't come as a surprise that Apple has been rumored to be working on their own internet radio service that would rival existing services like Spotify and Pandora. It seems that the speculation is gathering pace and validity, with Bloomberg reporting that Apple is all set to push the service out to consumers during the early part of next year.
Apple's iPad mini announcement was only two days ago, but the consumer reaction on the Cupertino company's decision to release a second iPad in almost seven months has been nothing short of damning. The main, 9.7-inch Apple slate was expected to be given one or two menial updates - the main one perceived to be the Lightning Dock connector, but by doubling up the speed of its flagship slab in adding an A6X, dual-core processor, many current third-gen iPad owners feel somewhat cheated.
Apps on mobile platforms like iOS and Android that allow users to save content for viewing offline have proven to be extremely popular over the last few years, none more so than the fantastic Pocket app that started out life known as Read It Later. Pocket is an extremely well used and loved app for mobile devices, but things have been taken a step further with the introduction of the official Pocket app on the Mac App Store.
Apple announced multiple products at their event on Tuesday including the all-important iPad mini, an unexpected 9.7-inch iPad refresh, specs bump for the Mac mini, all new iMacs and, of course, the rather exciting 13-inch MacBook Pro with Retina display. Apple today has released the first TV ad for the new MacBook Pro showcasing its amazing display. Check it out after the jump.
Microsoft's Surface RT will hit the retail market tomorrow, and with Apple having just made quite a few changes and improvements to the iPad range yesterday, comparisons are naturally going to be drawn. While the form factor, tech specs and software have been compared on numerous occasions, one of the key aspects specific to the new Microsoft tablet is that of the multiple-user accounts support in Windows RT.
Whenever Apple take to the stage to hold an official media event we can always be sure that it will contain a number of purposely made videos that are either overviews of the products on show or ad campaigns that will ultimately end up on the television. Yesterday's event at the California Theatre was no different with Tim Cook and Phil Schiller proudly showing off a number of videos showing off the range of new products that were announced during the keynote speech, two of which have been uploaded to Apple's official YouTube channel.
Another Apple media event has been and gone, this time bringing multiple product announcements as well as the obligatory update on how existing devices like the iPhone, Mac and iPad are faring in the marketplace. Although, most of the attention will rightly be paid to the new 13-inch MacBook Pro with Retina display and the release of not one, but two new iPads, we mustn't forget that a number of important accessories were also mentioned during the keynote, albeit extremely fleetingly.

