Apple has started a new advertising campaign on the web, alongside its recent "If it's not an iPhone, it's not an iPhone" for TV offering. Continuing its advertising push to remind everyone there there's nothing quite like the iPhone, Apple has started to publish ads to its own website entitled "Why there's nothing quite like iPhone."
Isn't it amazing how quickly technology progresses and changes without us even really realising it? The latest 'Kids React' video does a really perfect job of showing just how far technology, and in particular Apple's personal music player the iPod, has changed since 2001. It doesn't contain an internal speaker. It doesn't have a multi-touch display. It doesn't have the App Store. Watch this group of kids react to the madness and confusion that is the original Apple iPod.
Apple has today launched its latest big App Store promotion, with 100 apps and games now available for a paltry $0.99, with some of the biggest names in the App Store available for some pretty big discounts. Everyone loves a bargain, and if our first run through what's on offer in this promotion is anything to go by, it's got more than a couple of must-have titles ripe for the taking.
Apple's latest beta release of iOS 9 brings with it a new tool in the fight against dodgy popups and malicious spammers. And that's great news indeed.
Apple had today outlined its plans for its 2015 Back to School promotion, with students, parents of students or people working at suitable educational establishments now able to take advantage of the promotion in Apple's retail outlets. Apple's online retail presence will not join the promotion until August 6th.
Google has continued to expand its growing arsenal of native mobile apps by releasing its new Spotlight Stories app for iPhone onto Apple's iOS App Store. If you're a a follower of the Google Motorola saga then you may remember that when the Google sold the smartphone maker to Lenovo, it kept Motorola's ATAP Division which was responsible for the creation of Spotlight stuff that featured on Motorola devices. After initially creating a dedicated app to showcase the content for the Android platform back in May, Google has now launched with the same delightful content on Apple's iOS.
It wouldn't be a day with a 'y' in it if there wasn't a brand new iPhone concept doing the rounds, and the latest comes courtesy of designers Ivo Marić and Tomislav Rastovac who have shown us what the iPhone 7 may look like.
It's undeniably important that large corporations such as Apple recruit as many people as humanly possible to test and put beta software through its paces. It's even more important when that software is actually the underlying operating system that powers most of its mobile devices, namely iOS. With that said, it's also extremely important that those beta testers aren't allowed to penalise third-party app developers who work tirelessly to ensure that their apps and software are compatible come the final public release. You could almost hear the app development community chant in harmonious unison today when Apple finally banned iOS beta testers from leaving App Store reviews.
Speaking during Apple's third quarter earnings call, Tim Cook informed the Apple loving masses that the company is seeing its highest ever number of individuals moving across from the Android operating system. In short, Apple CEO Cook is claiming that more people than ever are leaving the competing Android platform to move across to iPhone and iOS.
Here are all the new features and changes in iOS 9 beta 4 for iPhone, iPad, iPod touch compared to previous beta versions. If you come across any we don't already have, be sure to get in touch and we'll add it to the list.
















