In this day and age, we expect our digital devices and their accompanying software platforms to function, as advertised, one hundred percent of the time. Indeed, given Apple’s “it just works”motif carried through everything it creates, any blip in the mechanics is bound to cause a bit of a stir, and as you’ve probably already gathered, iCloud – along with iTunes, App Store and other connected online services – went down earlier on today. Given that even Apple Store employees have had to resort to pen and paper when liaising with customers, it quickly escalated into a mini debacle, but as the company continues to work on a fix, it has also has stepped out and apologized for the inconvenience.