Apple Supplier TSMC Says Smartphone Demand Is Slowing
Apple supplier TSMC says that demand for smartphones is slowing, something that is beginning to impact it and other companies.
The slowdown is thought to be caused by geopolitical issues as well as new and ongoing COVID-19 lockdowns that are taking place in China.
TSMC is the company that is responsible for making Apple’s M-series Mac and iPad chips as well as the A-series parts that power iPhones and other devices, including things like the Apple TV set-top box. TSMC is a company that isn’t only supplying Apple parts for iPhones, clearly, but Chairman Mark Liu says that “everyone in the industry” is aware that things aren’t normal, as reported by Nikkie Asia.
Everyone in the industry is worried about rising costs across the overall supply chain… The semiconductor industry already and directly experienced that cost increase,” Liu said, adding that the industry is also concerned about macroeconomic uncertainties this year.
However, despite the pessimism, TSMC went on to say that it doesn’t plan to revise its growth targets because it can still not meet the demand from its customers.
The company does say that it will prioritize markets and orders that are for “areas that still see healthy demand.” That seems to suggest that smartphones won’t be one of those areas that TSMC will prioritize for the time being.