Apple is honoring Veterans Day across the App Store, Apple Watch, TV, and more this year while also reminding members of the military that they get a discount when buying from the Apple Store.

Apple published a Newsroom post outlining all the different ways it is remembering veterans today.

On Veterans Day and throughout the year, Apple recognizes those who serve and their families for their courage, dedication, and sacrifices. In honor of veterans throughout the United States, Apple is celebrating veterans’ stories, raising support for their communities, and sharing their legacies with special activations across Apple.com and its products and services.

Kicking things off was an Apple Fitness+ workout featuring General CQ Brown, Jr, the chief of staff of the US Air Force.

Earlier this week, Apple Fitness+ released a new episode of Time to Walk featuring Gen. CQ Brown, Jr., chief of staff of the US Air Force and the first African American to lead a branch of the armed forces. On this walk honoring Veterans Day, Brown describes how he has bounced back from professional setbacks to achieve the highest rank in the Air Force, and what it was like to speak out after the murder of George Floyd. Time to Walk is an inspiring audio experience on Apple Watch designed to encourage Fitness+ users to get active by walking more often, featuring some of the world’s most interesting and influential people who share stories, photos, and music.

Apple is also highlighting content relating to the military and veterans via the TV app as well as the App Store and Books Store, making it easier for people to find content related to Veterans Day.

Apple CEO Tim Cook also took to Twitter to say that he is “grateful today and always for the dedication and service of our veterans and their families.”

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