Oliver Haslam·

Apple Has Acquired A New VR Startup Company That Broadcasts VR Content

Apple has long been rumored to have plans for AR and VR products and it already makes use of ARKit to allow developers to great augmented reality games and apps for iPhones and iPads. Now it’s taken the step of buying a VR company in the form of NextVR.

The same purchase was rumored last month but Apple has now confirmed that a buyout has been completed.

NextVR already has deals with the likes of Facebook, HTC, Sony, and Lenovo as it provides VR content for headsets built and sold by those companies. The company also has deals with live sport companies including the NBA, with NextVR also previously being able to lives stream VR content – something that Apple could well be interested in.

The company has already shut down its own operations and its website notes that the company is now “heading in a new direction”.

It isn’t clear what that means beyond joining the Apple behemoth, but it’s thought that the deal was worth a cool $100 million. Apple hasn’t confirmed how much it spent, however.

Apple buys tons of companies each year and many of them are never seen or heard from again. Technologies and services are often rolled into Apple and its products, with the company preferring to buy expertise and ability.

(Source: Bloomberg)

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