Oliver Haslam·

Apple Dominated The Smartwatch Market In The First Half Of 2020

In what will surely come as no surprise to anyone, Apple found itself as the biggest player in the smartwatch market during the first half of 2020 according to Counterpoint Research.

Apple has long been the dominant force in terms of the smartwatch market and things haven’t changed so far in 2020. Apple found itself with a huge share of the market thanks to the popularity of the Apple Watch Series 5 in particular.

As for the market as a whole, Counterpoint Research says that smartwatch sales grew 20% over the year before, even despite the coronavirus pandemic. Apple itself saw a 22% increase.

Apple continued to dominate the smartwatch market both in volume and value. Apple captured a record half of the market in terms of revenue due to strong demand for the ‌Apple Watch‌ S5 models. In terms of shipment volumes, ‌Apple Watch‌ grew 22% globally with Europe and North America being the fastest growing markets in the first half of 2020.

Apple is expected to announce the Apple Watch Series 6 next month, with a blood oxygen monitor thought to be the main addition this version of the wearable will boast.

That is expected to help drive sales even further, according to the Counterpoint Research.

(Exhibit 2: Global Smartwatch Best-Selling Models by Shipment Volumes, H1 2020)

The addition of such a monitor will allow the watch to measure things like stress as well as whether someone is in immediate need of attention.

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