Anker is a name that you’re probably very familiar with. The company makes some of the best and reasonably priced accessories around; which makes the news that it just launched a $100 USB-C to Lightning cable, all the more strange.

What’s more, the cable costs $100 thanks to its use of 24K gold.

Special Edition Gold Design: This 2020 special edition USB-C to Lightning cable features 24K gold-plated cable heads for a design that is bold yet elegant.

You can buy this thing from Amazon right now, with Anker saying that each cable is “assembled partially by hand and must pass through a painstaking 51-step construction process to meet our exacting standards.” The cables are good for 35,000 bends and it’s all MFi-certified so you know you won’t have any problems using them with Apple’s kit no matter what software updates arrive.

Each cable comes in at 6ft long with the cable being black and gold colored. You can use it for charging iPads and iPhones as quickly as possible and at this price we’d want someone to come and plug it in for us as well.

For your $100 you’ll get the cable, a gift box, and a black travel pouch. Because who wants to just throw their gold-plated cable into a bag without any kind of protection do they?

Buy: Anker 2020 Special Edition 24K Gold USB C to Lightning Cable (6 ft) Powerline+ III: $99.99

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