Apple, like all of the big tech companies, is always filing new patents and ideas with the USPTO, and one published this week suggests that the company could be looking into solar-based charging options for both the MacBook and the iOS device range. Such technology is already available, but its use is extremely limited, and with solar charging peripherals often bulky and impractical, Apple is looking for a simplified way to charge devices without he use of an inevitably hard-to-find plug socket.
We think it's pretty fair to say that Apple's recent announcement of the iPad Air didn't exactly blow everyone's mind when it comes to technological innovation. The unveiling of the next-generation full-sized iPad pretty much fell in line with what the majority were expecting in the fact that it offers an improved but evolutionary upgrade from its predecessor. The introduction of the Apple A7 chipset and the improved engineering principles mean that the device will ultimately be faster, lighter and thinner than all other iPads to date, but the Primate Labs Geekbench 3 tests give us a pre-release indication of just how capable the iPad Air is.
Today may have, in the eyes of many, been all about the new iPad, but in actual fact, a small faction of Apple fans have been waiting a great deal longer for the Mac Pro. The revamped version has been some years in the waiting, and after being partially unveiled at this year's WWDC, Apple has finally showcased the new machine. Inherently powerful, it packs in some of the most up-to-date hardware currently available, and you can catch all of the key details right after the break!
Talk of Apple being able to read iMessage contents is nothing that new, but it's been at the fore today after the iPhone and iPad maker was forced to reiterate that it cannot see the content of messages, even if it wanted to. That may have put people's minds at rest, and while it should be reassuring, Apple's claim has already had a bog old dollop of doubt thrown at it by jailbreak supremo Pod2g.
Apple's iPhone trade-in program has just hit the United Kingdom and Germany. First launched prior to the iPhone 5s / 5c's September announcement in the United States, it allows customers to gain some credit back for their current iPhone and trade said handset in for a shiny new one. Unfortunately, though, the return on any iPhone seems to be way below what most would perceive as a respectful amount, and thus, the trade-in program is probably just for those who find the business of private selling just way too intolerable.
A number of new research studies into the effectiveness, responsiveness and overall quality of smartphone and tablet touchscreens has found that Apple Inc. is still leading the pack. Mobile ad company Agawi has been putting a number of popular iOS and Android devices through their paces in an attempt to measure the performance of the touchscreen technology on the device, with the results putting the fruit company way ahead of the competition.
U.S. president Barack Obama has, in a live address discussing the shutting down of the government, compared downtime and site issues with Obamacare and healthcare.gov to the launch of a new Apple product. Whenever the fruit company does release a new gadget - particularly when said gadget just so happens to be an iPhone - the Apple site tends to grind to a halt, with the frenzy of shoppers flocking to stores causing all manner of disturbance besides.
Apple may have had a rough ride of it in the early 1990s, but ever since its co-founder and eventual CEO Steve Jobs returned to the company in 1997, some may say that Apple has been on something of an unstoppable upward motion that has culminated in the firm now being one of the most revered in business. Able to make huge profits and owning the manufacturing and retail chains that make it so streamlined, Apple is perhaps the blueprint by which companies now form their own strategies.
Here's our full video comparison of Apple iPhone 5S vs Samsung Galaxy S4. It seems fit to put iPhone 5s and Galaxy S4 through a rigorous comparison to see which one actually comes out on top.
An interview with a top Apple executive is a fairly rare occurrence, but with both the iPhone 5c and the new flagship iPhone 5s in the hands of hundreds of thousands around the globe, the Cupertino company's biggest names have offered their opinions on some of the topics we all just love to hear about it. CEO Tim Cook, along with Jonny Ive and Senior Vice President of software Craig Federighi, have all given their two cents on the shape of the mobile market, as well as touching on the more sensitive topics like rival Android's fragmented nature.
