(RED) Celebrates ’15 Years of INSPI(RED) Impact’ Working With Apple
Apple has long been a partner of (RED) and the pair have been working to help fight the threat of HIV/AIDS for 15 years at this point — and that’s something to be celebrated.
That’s exactly what (RED) is doing with the release of a video that shows some of the products Apple has released under the (PODUCT)RED banner.
The video, which only runs for just shy of a minute, is a great watch and reminds us of some of the gorgeous red-colored products that Apple and the Beats brand have sold over the years. We bet there are some in there that you’d forgotten about.
The video also shows how the money generated by the Apple partnership has been able to change communities in ways that might not otherwise have been possible.
(RED) and Apple have a shared history in fighting to end HIV/AIDS. As a (RED) partner for 15 years, Apple has raised nearly $270 Million for the Global Fund through the sale of (PRODUCT)RED devices and accessories. With COVID threatening to undo the progress made to date in the AIDS fight, Apple has been engaging its customers in the fight against both pandemics year round and during key moments through the App Store, Apple Pay integrations, and employee engagement.
Right now Apple and (RED) are working to help communities affected by the COVID-19 pandemic and will continue to do so through the end of 2022.