Caviar, the Russian outfit best known for creating custom iPhones with jewels and gold splattered all over them, has turned its attention to cars. The Tesla Model S Plaid+ is already an impressive vehicle, but Caviar is taking it to a whole new level.

Enter, the MODEL EXCELLENCE 24K; a Tesla Model S Plaid+ with gold everywhere.

The brand’s artists have created an exclusive Tesla Model S concept car. The electric car is presented in black and adorned with decorative elements covered with 999 gold in Double Electroplated technique. The radiator grille, side skirts, discs, rear-view mirrors and elements of the rear and front bumpers are in the gold color.

The old adage that money can’t buy you taste has never been more accurate than in the case of Caviar, and that’s turned all the way up to eleven with this monstrosity. And then you realize that it’s going to cost $300,000. Almost double the price of a standard Tesla Model S Plaid+.

Imagine yourself driving this car: a respectable high-quality oil-colored body and a dazzling glow of gold. You are not just driving the car of the future. This is a new word in luxury car modding. If you think that they will turn after you and look with an admiring glance, you are not mistaken. That is exactly what the Caviar Model Excellence 24K is made for.

This is one gaudy car and it’s something that we don’t imagine to see driving the streets any time soon. Anyone buying this kind of vehicle is likely doing so to sit it in a garage because, let’s be honest, who would want to be seen dead driving this thing?

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