Motorola is showing no sign of slowing down its quest to get good quality Android devices into the hands of consumers without charging the Earth for them. After launching the Moto G and sewing up the budget Android market with a device that belies its price tag, Motorola is now seeing its Moto X smartphone drop in price with an aim to really squeeze into the Android market.
Earlier on in the year, Google made a move which some people deemed clever, some foolish. With the expertise that comes with being one of the world's largest software companies, Google doesn’t have the best credentials when it comes to hardware production. The answer? Purchase an already existing, well thought of, manufacturer. In this case, Google purchased the then-struggling Motorola Mobility to head their mobile device production.
When Google bought Motorola Mobility, it was an obvious attempt to not only revive the company’s business, but for Google to enter the hardware manufacturing business itself. Ironically, since then, none of the Nexus devices have been Motorola branded, but that nowhere means that the company’s smartphone making spirit has dampened. If anything, we now have confirmation that not only is Moto G, the low-end sibling to the mighty and powerful Moto X, is very real, but it’s very soon to be announced, as a new sign-up page put by the company clearly shows that the new device is being announced on November 13, 2013.
Motorola hopes to change the way smartphones are built, and given the fact that the company is now owned by Google, we wouldn't put it past them.
The Moto X has gotten the smartphone industry just a little bit excited, no less because it's the first real collaborative effort between Google and Motorola since the search giant stumped up a whopping $12 billion to acquire its new subsidiary. The range of features, the (almost) pure Android experience, and the seemingly unlimited customization of the device's aesthetics have made it a real talking point, but since it has only been released in the United States, not many have yet been able to get their hands on it. To see how it copes with wear and tear, the guys at Phone Buff have given the device the hammer and knife treatment, and although not perhaps the kind of instruments any smartphone will encounter frequently, responsible shoppers will definitely want to check to see how the Moto X copes when put to the sword.
Motorola has stayed good to the word of their Vice President of Product Marketing, by updating the "ways to buy" page on the Moto X website to indicate that a Developer Edition of the device will be "coming soon". It was only a matter of days ago that Punit Soni informed the smartphone loving public that Developer Editions of Motorola's flagship device would be arriving imminently, and the website now reflects that promise from the company's executive.
Google's purchase of Motorola Mobility has yet to bear any fruit, leaving many an analyst and commentator to question the value in the $12.5 billion acquisition last year. But the Moto X smartphone, which has long since been rumored as a mid-range device with wider appeal, has finally been revealed. And far from being another standard smartphone, offers more variants than one could shake a proverbial stick at. With plenty of surprises, the Moto X smartphone is much more than just another run-of-the-mill handset, and we've got all the details after the jump.
Verizon's Motorola DROID brand is often confused with Google's Android in general, especially amongst 'normal' people who don't live and breathe smartphones like we do. If there was ever proof that wall-to-wall advertising does the job, it's the way many people call any Android device a 'DROID.'
If you've been making considerations and provisions for your next big smartphone purchase; the Nokia Lumia 1020, Samsung Galaxy S4 or perhaps even the Glamour Red HTC One; you may wish to put those plans on hold just momentarily. The hugely-anticipated Moto X smartphone looks set to be revealed on August 1st with Google's purchase of Motorola Mobility finally bearing some fruit, and although we already have a relatively strong idea of what's in store for this handset, the Big G's invitation spree suggests we won't have to wait very long to see it in all its glory.
Motorola's next, and possibly most anticipated smartphone ever, the Moto X, is currently in the middle of a rumor perfect storm that has seen the Google-owned hardware maker give out just enough information to be almost useless whilst the technology news industry manages to pick little tidbits up here and there. The latest photos to show up are considerably more than a tidbit, however.
