There's been a lot of speculation in recent weeks about what Apple will announce during this year's WWDC in San Francisco. Apple's annual developer meet and greet will undoubtedly feature an early iOS 8 reveal, giving us all a chance to see what the future of iOS holds.
The Apple iPhone 5s may be approaching the latter months of its shelf-life, but even with tech column inches being dominated with speculation pertaining to its eventual successor, Apple is keen to reiterate to us the versatile nature of its current flagship. A new ad, entitled ‘Powerful,’ showcases just how useful the iPhone 5s can be in creating great music, videos, and even launching fireworks - a timely reminder that the device is not just for playing Candy Crush and Flappy Bird.
Hitherto, those looking to test out beta releases of Apple's OS X would need to sign up to the Developer Program, which, for $99 per year, looked quite a steep fee for the casual, inquisitive user. Now, however, the Cupertino company has introduced a new OS X Beta Seed Program, whereby users can test out pre-release builds of the Mac software simply by signing up with an Apple ID - no annual fee required.
Over the weekend, it emerged that Nike was essentially closing off its FuelBand endeavors, laying off a large quantity of the project's workforce in the process. Given the close relationship between Nike and Apple, and with the so-called iWatch on the horizon, there was always going to be a conflict of interests, but with Nike having calmed its project down to a virtual halt, the stage looks set for the iWatch to launch. However, a new report suggests that Nike and Apple are to collaborate in the creation of an apparently separate "smart band," which will feature gesture controls and supposedly launch in the fall.
Apple and Samsung are currently contesting a patent battle in a California court, with the Cupertino company convinced that its Korean counterpart has lifted certain copyrighted iOS features. Given that Samsung already lost in court versus Apple and was forced to pay over a billion dollars in compensation in a previous judgment - a decision that was later reduced on appeal - it's fair to say that the Galaxy maker has developed a bit of a reputation, and in its latest ad campaign, Apple seems to be reveling in it.
The rumored partnership of David Fincher and Christian Bale may be no more, with two new names now in the frame to make Aaron Sorkin's Steve Jobs biopic.
There's been a marked increase in the number of channels and streams added to Apple TV during the past few months, and today, those already tethered to subscriptions of The History Channel, A&E and Lifetime can enjoy these channels on their Apple-branded set-top.
As the iPhone 5s grows closer to the end of its lifecycle, attention has already shifted to what people think, hope or want Apple to offer when they finally announce its replacement. The iPhone 6 is always going to garner plenty of attention, and as is always the case with big iPhone releases, people have been hard at work creating 3D modeled representations of what they want the handset to look like and which features they hope make the jump from wishlist to reality.
A fresh report that is bound to turn many heads, Nike has fired most of its engineers working on the FuelBand and will stop production of the famous wearable.
We've had some pretty decent insight into iOS 8 of late, and with this year’s Worldwide Developers Conference (WWDC 2014) kicking off in early June, it has also been reported that internal testing is being ramped up in anticipation for the beta roll-out. Now, images of an iPhone 5s supposedly running the forthcoming software have leaked into the wild, and although there's no way of telling whether or not we're looking at the real deal or a nifty bit of fakery, the pixelated nature of the snaps suggest the latter.

