As excitement builds around the ever approaching Apple Watch launch in less than a month, the date for pre-orders is even closer, with April 10th marking the day when people will be able to stake their claim for an Apple Watch both online and in-store. The experience of doing so in an Apple retail outlet will largely be the same as we might expect, but given the unique nature of the watch itself, there will be some key additions to the customer journey, with Apple seeking to make the experience as similar to buying a watch at a jewellers as possible.
