Apple have this morning updated their customer facing website in the United Kingdom to comply with an earlier ruling made by a British court. A relatively small link has appeared at the bottom of the Apple.com/UK homepage that forwards customers to information pertaining to the ruling made in July of this year in the High Court of Justice of England Wales.
Competing directly with the Nexus 7 and Amazon Kindle Fire HD in the quickly expanding small but powerful, cheap but well designed tablet market, the iPad mini is most important new product to come out of the October 23rd Apple media event.
It's been an extremely busy week so far for Apple, with the announcement of the iPad mini, the 13-inch MacBook Pro with Retina display, an all-new line-up of iMacs and Mac minis, and the surprising introduction of the fourth-generation iPad. Not wanting to take their foot off the gas, the company has now announced their Q4 earnings of 2012, and once again, it makes extremely pleasant reading for company executives and shareholders.
Apple's iPad mini announcement was only two days ago, but the consumer reaction on the Cupertino company's decision to release a second iPad in almost seven months has been nothing short of damning. The main, 9.7-inch Apple slate was expected to be given one or two menial updates - the main one perceived to be the Lightning Dock connector, but by doubling up the speed of its flagship slab in adding an A6X, dual-core processor, many current third-gen iPad owners feel somewhat cheated.
If you aren't happy with just getting your hands on the perhaps unexpected fourth-generation iPad as well as the new 7.9-inch iPad mini then Apple have followed their own recent trend by releasing the technical schematic drawings of each of their new tablet releases. It was largely expected that Apple would be unveiling a new miniature iPad during their Californian press event, but it may of come as a rather large surprise to most that a new fourth-generation iPad was also on the agenda, coming just seven months after the release of the iPad 3.
Apple announced multiple products at their event on Tuesday including the all-important iPad mini, an unexpected 9.7-inch iPad refresh, specs bump for the Mac mini, all new iMacs and, of course, the rather exciting 13-inch MacBook Pro with Retina display. Apple today has released the first TV ad for the new MacBook Pro showcasing its amazing display. Check it out after the jump.
Apple threw consumers and analysts a bit of a curveball yesterday by unveiling a surprise fourth-generation iPad complete with the new Lightning dock connector and a twice as fast A6X processor. It left many people pretty annoyed - particularly those who'd recently purchased an iPad 3. If you thought grabbing the fourth-gen iPad would keep you running the very top model for at least 10-12 months however, you might well be sadly mistaken.
Whenever Apple take to the stage to hold an official media event we can always be sure that it will contain a number of purposely made videos that are either overviews of the products on show or ad campaigns that will ultimately end up on the television. Yesterday's event at the California Theatre was no different with Tim Cook and Phil Schiller proudly showing off a number of videos showing off the range of new products that were announced during the keynote speech, two of which have been uploaded to Apple's official YouTube channel.
Today's media event from Apple in San Jose has, by all accounts, gone pretty well. We anticipated an iPad mini, tweaked Mac mini, iMac, 13-inch MacBook Pro with Retina display, along with alterations to the third-gen iPad and some sort of update to iBooks, and that's pretty much what we got.
Apple really threw up a surprise today by announcing the fourth-generation iPad. We expected to see a few touch-ups to the third-gen, including a Lightning dock connector and a more efficient battery, perhaps, but we certainly didn't predict so many changes.
