Apple today announced that it is renaming its Beats 1 radio station to Apple Music 1. It’s also adding two new radio stations – Apple Music Country and Apple Music Hits.
Apple launched Beats 1 alongside Apple Music in 2015 and it’s been “one of the most-listened-to radio stations in the world” ever since. But the Beats brand appears to be on its last legs, with Apple deciding to re-brand to further drive home Apple Music.
Since Apple Music’s launch in 2015, Beats 1 has grown into one of the most-listened-to radio stations in the world, consistently delivering the best in-depth artist interviews, more global exclusives and premieres than anywhere else, and unique programming that produces culture-moving, news-making moments year after year. Throughout its evolution, Beats 1 has established an inherent camaraderie with the artist community and championed human curation and discovery — an approach that will continue across the three stations.
The new Apple Music 1 will be the same show, but with a new name. Where things will change is the addition of two new music stations, starting with Apple Music Hits. Apple says we can look forward to daily on-air hosts like Jayde Donovan, Estelle, Lowkey, and more.
Apple Music Hits offers a full catalog of the biggest songs fans know and love from the ’80s, ’90s, and 2000s. The station features remarkable new shows from notable artists and hosts, connecting listeners with the stories behind the most popular songs in the world.
It’s a similar story with Apple Music Country, with Apple bringing on a host of new names to help push the station.
Radio is part of the fabric of country music culture, and Apple Music Country amplifies that experience for the modern fan. As country music evolves and expands around the world, Apple Music Country aims to be the definitive place for every lane of an increasingly diverse genre. The station offers a mix of the best music of today while introducing fans to the stars of tomorrow and reminding them of the legendary artists and tracks that have shaped and defined country music along the way.
All of this takes effect now, with Apple Music available on Phone, iPad, iPod, CarPlay, Apple Watch, Apple TV, Mac, HomePod, and on the web at music.apple.com.
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