Apple’s October Event Might Just Be A Press Release And 2023 Could See New Mac Pro, 15-Inch MacBook Air, And More
If you’re looking to pick up a new MacBook Pro or iPad Pro over the next few weeks you’ve probably been keeping your eye on when the new product announcement will be.
But according to a new report, that announcement will come in the form of a press release rather than an actual event.
That report also goes on to discuss what Apple has in the pipeline for next year, too.
According to Bloomberg’s Mark Gurman, writing via the Power On newsletter, Apple could be ready to announce a number of new products within weeks including M2 and M2 Pro Mac minis, a new M2 Pro and M2 Max MacBook Pro in 14 and 16-inch sizes, and new M2-powered iPad Pros.
But that could mean that no new products will be announced — leading Gurman to suggest a press release could be the way to go rather than an actual announcement video or event.
None of these new products is a major departure for Apple. They’ll get some improved specifications and a chip that was already announced at a formal event in June at WWDC 2022. That has me thinking: Does Apple really have enough here to make it worth pulling together another highly polished launch event?
Gurman also believes that we should look forward to a new 15-inch MacBook Air next year, with an M3-powered iMac and the rumored Mac Pro set for an announcement at some point in 2023.
On top of that, a 14-inch iPad Pro, and the Reality Pro headset are also thought to still be on track, while a new HomePod could also be announced. That HomePod is set to include a camera for the first time, possibly opening the door to new interactions.