Oliver Haslam·

Apple Is Launching ‘Apple One’, A Services Bundle Alongside iPhone 12 [Report]

There has been so much talk about Apple launching its own services bundle that it’s easy to think that it already exists. But now it looks like it might exist sooner rather than later, for real this time.

That’s according to a new Bloomberg report that claims Apple will add a number of services to a single Apple One bundle, offering a discount to those who pay up. Further, Bloomberg claims that the new combo service will be launched alongside the iPhone 12. Whenever that actually happens!

While there is apparently still time for things to change, Apple One currently has multiple tiers that will allow users to tailor the bundle to its needs.

There will be different tiers, according to the people, who asked not to be identified discussing private plans. A basic package will include Apple Music and Apple TV+, while a more expensive variation will have those two services and the Apple Arcade gaming service. The next tier will add Apple News+, followed by a pricier bundle with extra iCloud storage for files and photos.

Apple hopes to be able to bring multiple services under one roof to try and mimic the way Amazon Prime has been able to do. People pay for faster Amazon delivery and get a ton of services thrown in, many of which they won’t actually use. But them just being there increases subscriber counts, something Apple is constantly trying to do as it grows its service revenue to new heights.

Apple is reportedly also working on a new subscription that will offer fitness classes via an app, similar to existing services like Peloton.

The company is also developing a new subscription for virtual fitness classes that can be used via an app for the iPhone, iPad and Apple TV, the people said. That service will be offered in a higher-end bundle with the rest of Apple’s services. Codenamed “Seymour,” the workout package would rival virtual classes offered by companies including Peloton Interactive Inc. and Nike Inc., according to the people

Apple is set to rename the Activity app to Fitness in the upcoming iOS 14 update. Maybe that’s one of the biggest reasons why that could be. We expect Apple to launch iOS 14 next month.

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