The words ‘Apple Car’ are beginning to make quite the buzz as of late, and we now have Herbert Diess, the CEO of Volkswagen Group, offering his opinion on the competition which the Apple Car is likely to bring to the market.
Diess was asked on a LinkedIn to respond to a report about Apple possibly beginning production of the Apple Car in 2024. The CEO responded with exciting anticipation of how introduction of such competition will help drive the transformation of the current automotive industry.
A rough translation of Diess’s response to the report can be seen below:
We are looking forward to new competitors who will certainly accelerate the transformation of our industry and bring in new skills. The incredible evaluation and thus the virtually unlimited access to resources inspire us a great deal of respect. A real challenge – dimensions greater than those within our industry (e.B. Toyota Motor Corporation )
As I have already said, the most valuable company in the world will once again be a mobility company – it Tesla can, Apple or may be Volkswagen AG called.
We already know Tesla was looking to sell at 1/10th of its current value back in 2017, where Elon Musk approached Apple with the offer, but current Apple CEO, Tim Cook, refused the meeting.
Apple is already said to have had a breakthrough in battery tech that could help speed up Project Titan, and put it right up there with competition – we’re looking at you Tesla. A report from Morgan Stanley also offers the same opinion, with the Apple Car looking to be a “far more formidable competition than the established OEMs” to Tesla.
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