Tom Hanks’ Movie ‘Greyhound’ Saw Apple TV+ Usage Skyrocket Breaking Records
The arrival of the Tom Hanks WWII movie “Greyhound” on the weekend of July 10 saw Apple TV+ have a bumper weekend, according to a Deadline report. In fact, Apple sources said that the movie had the best opening weekend ever seen by the streaming service.
While Apple isn’t saying exactly how well “Greyhound” performed, it’s likely that it took the top spot from some of Apple TV+’s hit TV shows such as “The Morning Show” or Defending Jacob”. Both shows also had star power in the form of Jenifer Aniston and Chris Evans respectively.
Impressively, Deadline’s report claims that the Apple TV+ launch of “Greyhound” was comparable to that of a theatrical release.
Apple’s WWII drama Greyhound, starring and written by Tom Hanks, has become the largest opening-weekend release ever for Apple TV+, including series that have bowed on the service, sources close to Apple tell Deadline. The streamer is loathe in giving up exact numbers, but I’m told the film turned in a viewing audience commensurate with a summer theatrical box office big hit, which of course Greyhound was meant to be until it moved from Sony to Apple because of the uncertainty of movie theaters after COVID-19.
It also appears that around 30% of the movie’s viewers were new Apple TV+ subscribers, too.
This news comes after star Hanks previously said that it was a “heartbreak” that his movie wasn’t able to get a Box Office launch because of the coronavirus pandemic. He later walked that statement back, presumably after someone at Apple TV+ reminded him where his money came from.
Apple TV+ is available for $4.99 per month and is full of original content with more arriving monthly.