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Beats

Apple May Kill Beats Music Brand; Service To Undergo Changes And Will Live On [Report]

Oliver Haslam·September 23, 2014

It's been the question on everyone's lips ever since its huge acquisition story a few months back, but the mystery around just what Apple will do with Beats Music may be about to come to an end. With Apple expected to make use of the streaming service in one way or another, the question has always surrounded whether it would keep Beats Music as is, or roll it into iTunes instead. Now, following a report that claims to cite multiple sources, it appears that Beats Music may be living on borrowed time.

Apple Selling Every Beats By Dr. Dre Product For 10% Off [Limited Time Only]

Oliver Haslam·August 18, 2014

Apple seems determined to celebrate the buyout of the Beats Electronics and Beats Music brands and had already dedicated a page of its online store to the Beats by Dr. Dre hardware before today slashing the prices of most of those products by 10%.

Beats Music For iOS Makes It To ‘Apps Made By Apple’ List On App Store

Aatif·August 16, 2014

Meet The ‘iBeats’ Concept: If Apple And Beats Made Headphones Together [Video]

Ben Reid·August 14, 2014

Apple's purchase of Beats Electronics a couple of months ago for $3 billion took everybody by surprise, especially given that the Cupertino company tends to avoid such extravagant buyouts of well-known companies. With the deal having just been given the rubber stamp of approval, the Beats product line-up already has its own little segment over on Apple's official site, but aside from a couple of new pairs of headphones, we've yet to really see the fruits of this fledgling collaboration. This could all change once Apple's current flurry of imminent product releases is done and dusted, though, and one designer has imagined what a pair of Apple-Beats headphones, or 'iBeats', might look like.

Beats Gets Its Very Own Dedicated Section On Apple’s Online Store

Ben Reid·August 8, 2014

The deal that saw Apple acquire Beats Electronics was one of the biggest stories so far this year. Sure, we were flabbergasted by Facebook's $16 billion purchase of WhatsApp, partially because of the sheer amount of money changing hands, but given the Cupertino company’s conservative spending habits, this one came a little out of the blue. Apple has consistently stayed away from big-money buyouts, and the decision to snap up the Dr. Dre-founded company also signaled the first time that the Mac maker opened its wallet for a well-known company. Now, with the $3 billion agreement having been given the rubber stamp of approval, Beats has been given its own special space on the Apple retail site, where you might find headphones, speakers, and… oh - more headphones.

Beats Pill Characters Exchange Words With Apple’s Siri In New Official Ad [Video]

Ben Reid·August 2, 2014

Apple Welcomes Beats To The Family On Its Official Website

Uzair Ghani·August 1, 2014

The massive Apple / Beats deal has been officially closed and the Cupertino giant has welcomed the audio gear maker inside its realm with a dedicated page on its official website.

Apple-Owned Beats Gives World Cup Winning German Team Special 24k Gold Headphones [Video]

Ben Reid·July 15, 2014

Beats Electronics, which was recently acquired by Apple, has enjoyed an immensely successful first few years in business, and while its hardware arguably offers premium audio quality, there's no doubt that the company's ties with music and popular culture have helped it to reach the dizzy heights of being Apple's largest ever acquisition. As well as music, an industry in which founders Dr. Dre and Jimmy Iovine are heavily invested, football / soccer players have certainly helped to broaden the appeal of the brand, and now, Beats has returned the favor by presenting Germany's World Cup-winning squad with some 24-carat gold Beats Pro headphones.

Dr. Fake: Beats Electronics Goes After Counterfeiters Seeking Billions

Oliver Haslam·July 12, 2014

FIFA’s Deal With Sony Bans Players From Wearing Beats Headphones Throughout World Cup

Ben Reid·June 19, 2014

Although celebrities, by and large, tend to endorse products at will for a check, it's a bit of a running joke that despite their paid affiliations, famous individuals have something of an affinity to devices bearing Apple's famous logo. The Cupertino's recent acquisition of Beats Electronics may have made sense from a business point of view, but it's no coincidence that many celebrities have been spotted wearing Dr. Dre and Jimmy Iovine's iconic brand, and while football / soccer players can regularly be seen with a pair of Beats around their necks, FIFA's deal with Sony will pay heed to this throughout the current World Cup.

Powerbeats2 Wireless: First Wireless Earphones By Beats Announced, Here’s What They Look Like

Ben Reid·June 14, 2014

Apple's well-documented acquisition of Beats Electronics was officially announced only a couple of weeks ago, but even though co-founders Dr. Dre and Jimmy Iovine clearly enjoyed their first publicized engagement alongside Tim Cook and the other Apple executives, the company is still very much on its game as far as the business of releasing new products is concerned. Having already taken the wraps off the new Solo2, Beats has just announced its very first wireless earbuds in the form of the Powerbeats2, and like the original Powerbeats, they are designed with the active, sporting individual in mind.

Beats Solo2 Over-Ear Headphones Announced, Hitting Stores On June 1st

Ben Reid·May 29, 2014

Tim Cook On Why Apple Bought Beats

Ben Reid·May 29, 2014

Apple officially just acquired Beats Electronics for the tidy sum of $3 billion, and although the iPod maker's CEO had a few thoughts to add in the official press statement, a subsequent interview has shed even more light on just why Apple put down such a sizeable wad of cash to purchase the iconic audio brand.

It’s Official: Apple Just Bought Beats Electronics For $3 Billion

Ben Reid·May 29, 2014

Earlier on in the month, it came to light that Apple had struck a deal with Beats Electronics to purchase the audio-focused company, in a union that would serve as the Cupertino's costliest acquisition by some margin. Now, Apple has issued a press release offering official confirmation on the takeover, worth a cool $3 billion.

Watch: Steve Jobs Talks iTunes And iPod With Dr. Dre Of Beats [VIDEO]

Ben Reid·May 10, 2014

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