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NFL Players No Longer Allowed To Wear Apple’s Beats Headphones On Camera, Here’s Why

Uzair Ghani·October 4, 2014

Sponsorship is a big deal when you're a technology brand, and aligning yourself with the right people can be a game changer in the long run. That's why Bose has signed a new marketing deal with the NFL, giving it access to the huge potential audience that could see its sales take off from where it’s already at presently. It's also a deal that damages Bose's competition, and that's never a bad side effect to have.

Apple May Kill Beats Music Brand; Service To Undergo Changes And Will Live On [Report]

Oliver Haslam·September 23, 2014

It's been the question on everyone's lips ever since its huge acquisition story a few months back, but the mystery around just what Apple will do with Beats Music may be about to come to an end. With Apple expected to make use of the streaming service in one way or another, the question has always surrounded whether it would keep Beats Music as is, or roll it into iTunes instead. Now, following a report that claims to cite multiple sources, it appears that Beats Music may be living on borrowed time.

Apple Selling Every Beats By Dr. Dre Product For 10% Off [Limited Time Only]

Oliver Haslam·August 18, 2014

Beats Music For iOS Makes It To ‘Apps Made By Apple’ List On App Store

Aatif·August 16, 2014

Apple’s $3 billion acquisition of Beats Electronics and Beats Music wasn’t in vain at all. Earlier this week, the Cupertino tech giant started exposing first-time customers to Beats Music when they stepped into the App Store for the first time, and now, the company has included Beats Music app to the “Apps Made by Apple” list in the iTunes App Store, in order to guarantee not only just higher number of downloads for the app, but also cement its ownership of the company and its platform.

Meet The ‘iBeats’ Concept: If Apple And Beats Made Headphones Together [Video]

Ben Reid·August 14, 2014

Apple's purchase of Beats Electronics a couple of months ago for $3 billion took everybody by surprise, especially given that the Cupertino company tends to avoid such extravagant buyouts of well-known companies. With the deal having just been given the rubber stamp of approval, the Beats product line-up already has its own little segment over on Apple's official site, but aside from a couple of new pairs of headphones, we've yet to really see the fruits of this fledgling collaboration. This could all change once Apple's current flurry of imminent product releases is done and dusted, though, and one designer has imagined what a pair of Apple-Beats headphones, or 'iBeats', might look like.

Beats Gets Its Very Own Dedicated Section On Apple’s Online Store

Ben Reid·August 8, 2014

Beats Pill Characters Exchange Words With Apple’s Siri In New Official Ad [Video]

Ben Reid·August 2, 2014

Apple's purchase of Beats Electronics was not only the biggest acquisition that the Cupertino company had made in its history, but also represented the first time that Apple opened its wallet to acquire a popular, well-known brand. Beats' "Pill" mascot, based on the Pill speaker device that you'll no doubt have seen advertised on numerous occasions, has naturally just been introduced to Apple's Siri voice assistant, and in a rather entertaining new advertisement, these two well-known products hold their first public conversation.

Apple Welcomes Beats To The Family On Its Official Website

Uzair Ghani·August 1, 2014

The massive Apple / Beats deal has been officially closed and the Cupertino giant has welcomed the audio gear maker inside its realm with a dedicated page on its official website.

Apple-Owned Beats Gives World Cup Winning German Team Special 24k Gold Headphones [Video]

Ben Reid·July 15, 2014

Dr. Fake: Beats Electronics Goes After Counterfeiters Seeking Billions

Oliver Haslam·July 12, 2014

Dr. Dre's Beats Electronics, soon to be part of the Apple empire following a massive acquisition announcement of $3 billion, has filed a lawsuit that it hopes will not only put a collection of Chinese counterfeiters out of business, but also rake in a pretty penny when it comes to fines and seizure of assets.

FIFA’s Deal With Sony Bans Players From Wearing Beats Headphones Throughout World Cup

Ben Reid·June 19, 2014

Although celebrities, by and large, tend to endorse products at will for a check, it's a bit of a running joke that despite their paid affiliations, famous individuals have something of an affinity to devices bearing Apple's famous logo. The Cupertino's recent acquisition of Beats Electronics may have made sense from a business point of view, but it's no coincidence that many celebrities have been spotted wearing Dr. Dre and Jimmy Iovine's iconic brand, and while football / soccer players can regularly be seen with a pair of Beats around their necks, FIFA's deal with Sony will pay heed to this throughout the current World Cup.

Powerbeats2 Wireless: First Wireless Earphones By Beats Announced, Here’s What They Look Like

Ben Reid·June 14, 2014

Beats Solo2 Over-Ear Headphones Announced, Hitting Stores On June 1st

Ben Reid·May 29, 2014

With Apple having spent $3 billion to officially take Beats Electronics under its wing, the Cupertino company has wasted no time in moving its new subsidiary onwards and upwards. The Beats Music app, which offers streaming music to customers in a similar business model to Spotify et al, was immediately updated on iOS following yesterday's press release, and now, some new headphones have become available to pre-order. The $199.95 'Solo2' headphones, an upgrade on the Solo HDs, sport a more sizeable, tweaked design, and also promise to deliver improved sound quality.

Tim Cook On Why Apple Bought Beats

Ben Reid·May 29, 2014

Apple officially just acquired Beats Electronics for the tidy sum of $3 billion, and although the iPod maker's CEO had a few thoughts to add in the official press statement, a subsequent interview has shed even more light on just why Apple put down such a sizeable wad of cash to purchase the iconic audio brand.

It’s Official: Apple Just Bought Beats Electronics For $3 Billion

Ben Reid·May 29, 2014

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