This week's big tech headline came on Thursday, as it was revealed that Beats Electronics was to be acquired by Apple for a upward of $3 billion. Not only does it represent the Cupertino's costliest purchase in its history, but it's also the first time that Apple has moved in for a high-profile, well-known commercial entity, and its a move that will also render Beats' two most influential figures - Dr. Dre and Jimmy Iovine - members of Apple's executive team.
Just yesterday we had inklings that the rumor circling the Internet concerning Apple’s potential acquisition of the Beats Electronics might actually be true, and even then, we told you to stay tuned as the story kept developing. Well, although it’s still not strictly official yet, but if today’s happenings are to indicate anything, Dr. Dre has all but confirmed the deal between the audio giant and the fruit company that hails out of Cupertino. Details just past the break.
The consumer technology industry is ever-changing and we have seen companies make some radical and rather risky decisions in the past in an attempt to get ahead of the game, sometimes you just have to sit back in amazement and rub your eyes a few times to make sure that what you are actually reading is accurate and not some kind of on-screen word play trickery. For me, this is one of those times, as reports are suggesting that Dr. Dre's Beats company has its eye on some serious expansion in the near future and could be set to launch an all out marketplace assault on the world’s most valuable company, Apple.
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