Apple's products are sometimes said to sell themselves, but sometimes they need a little help along the way. Showing products in the right light can be half the battle during the early days of a product's life cycle, and that's where a good photographer comes in. Apple has one of those, and he’s great, and has been interviewed in detail. Check out the video right after the jump.
Some very interesting information pertaining to Apple's iOS 7 has emerged today, which will see reasonably thorough makeover retaining many familiar aspects whilst "flattening" much of the user interface, as reported before. Although, as 9to5Mac reports, the changes will be some of the most significant the software has seen in its lifetime, it is also reckoned that users will have little trouble adapting to the changes.
Microsoft may be languishing behind Apple and Google in the mobile operating system stakes, but that hasn't stopped the Redmond outfit from coning out on the offensive with its latest Windows Phone ad. You can check it out after the jump.
Oh, Apple, when will you just release a budget iPhone so that we can finally call time on all this speculation?
A strange glitch in Apple's iMessage system, sees the words 'Obama' and 'surprise' deleted when entered in a certain way. Sending the message "I could be the next Obama " - taking careful note of that space at the end of the sentence, sees the name of the U.S. president removed completely, and the same goes for "The best prize is a surprise ".
It wouldn't be a Friday, or indeed any other day of the week if someone, somewhere wasn't waxing lyrical about why Apple will, or indeed will not release a 5-inch iPhone. Everyone's at it, and we're no different here at Redmond Pie, which is why I'm about to drag you through a few hundred words of sheer opinion and conjecture on the subject.
Patently Apple does a pretty stellar job of keeping abreast of all the goings concerning the fruit company's intellectual property dealings, and has today spotted a couple of rather interesting patent applications that shed light on a system which would allow your iPhone to act as a "Smart Key." In walking towards your car, a Bluetooth connection from your device would enable you to automatically unlock the vehicle, in turn allowing you to avoid the cumbersome rigmarole of rooting around your pocket or purse for the key.
As we learned yesterday, WWDC 2013 will be held from June 10th to the 14th in San Fran, and for those interested in attending, tickets have just gone on sale. Priced at $1,599 a pop, these tickets sell like hotcakes, so if you want to be involved in what always turns out to be a very action-packed week in the Cupertino calendar, make sure you get in quickly.
With Apple having announced the date earlier on today for WWDC 2013, we’re bracing ourselves for a marked rise in the number of Apple-related news, rumors and reports. With iOS 6 having failed, in the opinion of many, to bring any dramatic improvements on iOS 5, the concepts and ideas for iOS 7 have been arriving thick and fast. The one you're about to see below, as well as having been presented in a very professional manner, is one of the best iOS 7 concepts yet, and features a radically redesigned interface including a new Notification Center, widget support, and lock screen toggles. Catch the full demonstration video after the break!
Many in the music industry may have hated it back when it launched, and some probably still do, but it's arguable that Apple's iTunes Store actually saved music. It may not have felt like it at the time, but iTunes and its DRM may have been all that stopped music from becoming even more of a piracy black hole than it is today.

