This iOS 7 Concept Makes iOS 6 Look Like Sh*t, Thoughts? [VIDEO]

With Apple having announced the date earlier on today for WWDC 2013, we’re bracing ourselves for a marked rise in the number of Apple-related news, rumors and reports. With iOS 6 having failed, in the opinion of many, to bring any dramatic improvements on iOS 5, the concepts and ideas for iOS 7 have been arriving thick and fast. The one you’re about to see below, as well as having been presented in a very professional manner, is one of the best iOS 7 concepts yet, and features a radically redesigned interface including a new Notification Center, widget support, and lock screen toggles. Catch the full demonstration video after the break!

What I like about this particular concept, which comes courtesy of designer Rafael Justino, is that not only has the problem of widgets, or specifically, the lack thereof, been addressed, but the whole look has been altered to give a fresher, contemporary appearance.

My favorite aspect is the ease in which many elements can be customized. If you want to change the aesthetics of any part of the UI aside from the wallpaper in iOS, it’s a closed door at stock level, and anybody looking to theme must facilitate a trip to the dark side by means of a jailbreak. Here, though, elements can be changed with ease, and the ability to flit between black and white depending on your particular device color / wallpaper is a very nice touch.

Having seen the clip a couple of times, I really do wish this were a real iOS 7 showcasing video. It addresses many of the ecosystem’s shortcomings while also offering a visual refresh, and if Apple were to unveil something along these lines in June, I suspect many Apple fans would be pleased.

iOS 7 concept widgets

Will Apple go the whole hog with customization, toggles and widgets? Perhaps not; but with Jony Ive, Apple’s lead industrial designer, now having a greater say on how the software looks and behaves, we are likely to see quite a few key alterations when iOS 7 finally makes it out of obscurity.

With that WWDC announcement now done and dusted, it probably won’t be long before we see an iOS 7 beta, and although it mightn’t necessarily represent the final release, it will give us a strong indication as to the direction Apple is headed.

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