Apple's purchase of Beats Electronics was not only the biggest acquisition that the Cupertino company had made in its history, but also represented the first time that Apple opened its wallet to acquire a popular, well-known brand. Beats' "Pill" mascot, based on the Pill speaker device that you'll no doubt have seen advertised on numerous occasions, has naturally just been introduced to Apple's Siri voice assistant, and in a rather entertaining new advertisement, these two well-known products hold their first public conversation.
The massive Apple / Beats deal has been officially closed and the Cupertino giant has welcomed the audio gear maker inside its realm with a dedicated page on its official website.
Sometimes you read something and then have to make sure that it's not April 1st, but alas, today is not April Fools Day and unfortunately, this report from Reuters appears to be far from a joke. If it is indeed accurate, the Russian government has apparently asked Apple to hand over the source code for both iOS and the OS X in a bid to try and make sure that neither can be used to spy on it.
In the coming weeks, some parts of the United States will be offering what has become known as a 'tax-free weekend' during which select products can be bought without having to pay tax on them. That sounds like the kind of thing that we could get behind, and Apple is trying to make sure that those living in the right state are able to take advantage of the situation by, you guessed it, buying some shiny new Apple gear.
Apple may have largely ignored its set-top during its first couple of years in the market, but like many companies vying for a share of the living room streaming market, the introduction of Google's Chromecast seemed to spring the Cupertino outfit into some kind of action. Although we're still waiting on some new hardware - the third-gen Apple TV is now comfortably over two years old -- we've seen a bunch of services and channels added to the little black box over the past few months, and joining the now-expansive list of options available, Fox NOW and CNBC have just been added.
Keeping in line with a number of rumors that surfaced over the weekend, Apple has today announced a relatively important refresh to its MacBook Pro range of computers. The update to the MacBook Pro with Retina display line of machines had been widely anticipated, and although the amendments don't come as a great surprise, they do mean that those looking to purchase one of Apple's portable Mac computers will ultimately benefit from a more powerful experience along with a reduced financial outlay.
When it was announced that Intel was giving its Haswell line of CPUs a speed bump very recently, the smart money immediately went on those chips finding their way into Apple's MacBook Pro and, if this leaked photograph is to be believed, that's exactly what is going to happen.
If mobile security is something that you’re usually concerned about, then you must have seen the recent news about certain vulnerabilities in Apple’s iOS mobile operating system that can potentially leave user data of very personal nature vulnerable to forensic snooping for people looking in the right places. Although the Cupertino tech giant had responded to these allegations earlier, they have today released a new statement that gives a detailed breakdown of the under question diagnostic services and affirms Apple’s position as being user privacy conscious and not putting it at risk for any third parties.
They say that time stands still for no-one, and at this time of year we're pretty sure that most Apple engineers would agree wholeheartedly. As we slip ever nearer the expected September release date for the iPhone 6, the leaks are beginning to gather a pace that those in Cupertino simply can't hope to outrun.
Apple has launched a new ad for its ever-popular MacBook Air, but it's not quite like the ads that came before it.











