Interbrand, one of the world’s leading and most recognized brand consultancies, has just released its Best Global Brands list for 2014, and there’s no prizes for guessing who sits on top of the rankings.
The annually compiled list exists to provide an extremely quick overview of the world’s top 100 brands based on monetary brand value, with this year’s list once again seeing tech companies dominating the top five. If you hadn’t guessed it, Cupertino based Apple is sitting comfortably at the top of the list with change in brand value equivalent to a rise of 21% over the last twelve months.
The 2014 edition of the Best Global Brands list is once again filled with prospering technology companies, more than holding their own against some of the world’s largest retail brands, such as Amazon, Gillette, and IKEA. Sitting at the top of the corporate food chain is Apple Inc. with a published brand value of $118.8 billion. As previously mentioned, that value represents a substantial increase of 21% from the same time last year. Following hot on Apple’s heels with a brand value of $107 billion is Google with an estimated value increase of 15% over the last twelve months.
In addition to Apple and Google there are top ten places in the rankings for IMB, Microsoft, Samsung, and General Electric, which although is technically classed as a diversified company still does have a strong technology focus. If you take the time to look past those companies that are sitting comfortably in the top ten then you’ll also find Intel with a brand value of $34.2 billion, Cisco with a brand increase of 6%, and Oracle sitting in sixteenth place with a brand value of almost $26 billion thanks to an 8% rise year-on-year.
The featured technology companies are clearly going from strength-to-strength in a competitive market place, but it makes the achievement even more admirable when you consider that they have out-valued brands such as Coca-Cola, Disney, BMW and even fast food chain McDonald’s.
Tim Cook’s Apple may have been the focal point of a lot of criticism over the last few years, but it would seem the introduction of the iPhone 6, along with the announcement of the Apple Watch and the company’s mission to “get rid of the wallet” with Apple Pay has put the company in an extremely competitive and strong position.