When it comes to the promotion of a new product, manufacturers seem obsessed by the idea of paid celebrity endorsements, but while this has proven problematic on many occasions, HTC has once again drafted in actor Robert Downey Jr. to help with the promotion push of its new One M8 smartphone. The rather humorous ad spot sees Downey talk briefly about how great the device is, before strongly advising - in a little bit of Old English - that you should go out and grab your very own as soon as possible.
Samsung and Apple are frequently at loggerheads in the courtrooms over numerous patent disputes, but while it has been established that both companies are unafraid to file a lawsuit or two, the two parties don't always require the means of a court in order to get their respective points across. Often, Samsung will use an ad campaign to take a few not-so-subtle pot-shots at its biggest adversary, and in a plethora of new advertisements, has had yet another dig at the Apple iPad. There are four in total, with one even taking a swipe at the Amazon Kindle, and you can check them out after the break!
After well over a decade of service, Microsoft has officially ended support for Windows XP, meaning that no further updates will be released from here on in.
As well as trying to make significant inroads in the field of wearable technology with Project Glass, Google has also demonstrated how it intends to shake-up the smartphone world with Project Ara. In case you happened to miss the previous coverage, the Project Ara team is currently working on the development of modular smartphones, consisting of a skeletal backbone that can be upgraded by means of interchangeable modules. The product, which will likely be intended for the lower-end markets to start with, could eventually challenge the modern day smartphone as we know it, and today, some new images have emerged of the development process in full flow.
Back in the era of Steve Jobs, the Apple iPad was always touted as a post-PC device, but aside from partially replacing the traditional desktop / notebook as we know it, the Cupertino's slate is also changing the way we take notes and organize our lives. In no situation is this fact more apparent than in the day-to-day life of Bollywood choreographer Feroz Khan, who now utilizes a single iPad Air for most of his work when, not so long ago, he would have to drag several items around with him in order to do his job properly.
We had a rough idea that this year's Worldwide Developer Conference (WWDC) would kick off in June because, well.. it nearly always does. But with the Cupertino company having last week finally put any ambiguity to rest by officially announcing the WWDC 2014 event, we're now firmly fixated on what will be uncovered from June 2nd. Adding to the melting pot of information we already have regarding iOS 8 and OS X 10.10, more intriguing tidbits have emerged with regards to what Apple might have in store for this summer and beyond.
Keeping your iOS device's battery sufficiently charged up is an ongoing, trying task, and often, you may feel as though you're fighting a losing battle. Sometimes, there's an underlying fault in the hardware that can cause battery to deplete, but in most cases, a little maintenance can do wonders. A former Apple Genius Bar member has delivered an extensive guide on how you can help your iOS device to better retain battery for prolonged amounts of time, and if you frequently witness percentage point reduction before your very eyes, you might want to check this one out.
The iOS 7.1 update rolled out by Apple recently was by no means a significant improvement upon iOS 7.0.x, but alongside a couple of notable introductions like CarPlay and the new Calendar app, it did offer a fair amount of housekeeping improvements. Animations had been problematic for a number of users since iOS 7 first trickled out for iPhone, iPad and iPod touch back in September, but the Cupertino company toned down some of the transitions with iOS 7.1, including the somewhat fanciful 'pinch-to-close.' If you're stuck on iOS 7.0.x and want to benefit from the improvements that Apple has made to this particular feature, then a new jailbreak tweak released via Cydia has you covered.
Even though the Play Store is moderated to ensure that dodgy, malicious apps don't make it through the gates and onto people's devices, it's not a completely foolproof system. Virus Shield, a relatively new app that claimed to protect users from viruses and other such non-niceties, has scammed many folks out of their money because, at $3.99 a pop, it didn't actually provide any speakable anti-virus features. Although it has since been ousted by the search giant after being exposed, it remains to be seen whether the 10,000+ customers that parted with the substantial sum will see any kind of refund.
As far as smartphone cases and covers are concerned, there's a style and finish to suit every requirement. If you're a bit of a fashionista, you can get yourself a hand-stitched leather sleeve, if you want something rough and ready, there's OtterBox, and if you're a bit of a geek and aren't afraid to show it, then the new dot view case for the HTC One M8 is delightfully geeky. If your forte is to take secret photos, however, then the new COVR Photo case for iPhone has your back, with a rather ingenious, albeit slightly stalker-ish contraption that allows you to take photos without anybody knowing what you're up to.

