Apple is keeping things simple and fun in its latest iPhone 17 Pro ad. This time, the focus is on customization.
In a new video shared on its YouTube channel in South Korea, Apple shows iPhone 17 Pro models covered with small stickers. But instead of placing stickers all over the phone, Apple highlights one specific area: the camera “plateau.”

This is the raised part on the back that holds the cameras, flash, microphone, and LiDAR Scanner. The message in the ad is clear: “Stick it here.”
Apple also uses hashtags like #PhoneDecor and #iPhoneCustomization. This shows the company wants users to personalize their phones and make them look unique.
This is a bit different from Apple’s usual style. The company normally prefers a clean and simple design, especially for Pro models. But now, it seems Apple is more open to users adding their own touch.
The ad also comes with a couple of short YouTube clips that show the same idea in a quick and fun way.
There are no new features in this ad. It’s just about style and creativity. Apple is simply showing that it’s okay to have fun and make your iPhone your own.
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