There's been a great deal of excitement in the air surrounding Apple's introduction of the new Apple TV. The black set-top box, which now sits proudly in its fourth-generation, is intended to reinvigorate the media experience in the living room by introducing a dedicated App Store that has a strong focus on media rich apps and purpose built gaming experiences. It seems that Apple's focus has been rewarded, with a new report suggesting that the Cupertino-based company now has a larger market share than Amazon, Google, and Roku in that particular space.