In a press release published earlier this week, PC peripheral maker Logitech announced that it was buying premier streaming toolkit Streamlabs for $89 million, “with an additional payment of $29 million in Logitech stock subject to the achievement of significant revenue growth targets” for the acquired team.
Streamlabs, for those unfamiliar, is an all-in-one solution for professional live streamers, and a popular one at that. The company claims that 70% of streamers on Amazon’s Twitch platform use their offerings. These include graphical overlays, monetization, alerts and comments integration with a streaming platform of choice, and more available through the company’s website and their open-source Streamlabs OBS software for Windows, all for free.
The acquisition makes sense from Logitech’s standpoint – the live streaming space is overflowing with new inductees, and Streamlabs has established itself as a go-to for aspiring streamers. Very little is known about what this means for the future of Streamlabs itself, though CEO Ali Moiz was quick to assure streamers that the company’s tools will remain unchanged and free to use.
When my brother Murti and I founded Streamlabs our goal was to enable streamers to pursue their passion while making a living. Now that we’re part of the Logitech family, we’ll be able to take this so much further with their reach, resources and expertise.
What does this mean for Streamers? Nothing changes. We will continue to support multiple platforms, all hardware and software services that we support today (and more in the future). Our tools will remain free and open. The extended Logitech family — Logitech G, ASTRO Gaming and Blue Microphones — will help us build more awesome stuff together.
The marriage between Streamlabs’ software solution and Logitech’s expertise in the PC peripheral business may have, among other things, laid the groundwork for new hardware specifically tailored for streaming professionals. Logitech already owns the popular Blue brand of microphones used by many streamers and content creators and churns out a variety of PC peripherals popular among gamers.
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