DisplayMate today shared its look at the iPhone 12 Pro Max and its Super Retina XDR Display. saying that it’s the best it’s tested yet. The display also picked up the “Best Smartphone Display Award.”

DisplayMate’s report says that the new display sets or equals as many as 11 smartphone display performance records, including things like high contrast ratio, color accuracy, and peak brightness.

The full DisplayMate report is pretty heavy reading but the upshot is pretty simple – the display that’s inside the iPhone 12 Pro Max is about as good as it gets across the board, suggesting anyone buying the device shouldn’t have any concerns about the screen.

Not that we should be surprised – Apple’s iPhones have long been known for having some of the best displays in the business.

As for potential improvements, DisplayMate’s report suggests we shouldn’t be looking for an increased resolution. At least, not at the 6.7-inch screen size of the iPhone 12 Pro Max.

The iPhone 12 Pro Max has a very high resolution 2.8K 2778×1284 pixel display with 458 pixels per inch (ppi) producing images that look perfectly sharp with normal 20/20 Vision under all normal viewing conditions, which always includes some ambient light that always lowers the visible image contrast and perceived image sharpness (Modulation Transfer MTF). Note that displays are almost never viewed in absolute darkness under perfect viewing conditions with ideal image content. Some clueless reviewers have been pining for 4K 3840×2160 Smartphones, which would require more than double the pixels, memory, and processing power of the 2778×1284 display on the iPhone 12 Pro Max, but there would be no visual benefit for humans! As a result, it is absolutely pointless to further increase the display resolution and pixels per inch (ppi) for a marketing wild goose chase into the stratosphere, with no visual benefit for humans!

Now we just need to know who those “clueless reviewers” are!

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