The boot up sequence of an Apple Mac is an iconic thing. Everyone knows what that white screen and grey Apple logo means, and when that OS X wallpaper pops up you can even guess which version of the operating system you are using.
After strong holiday sales and the launch of the new iPhone 4S, allied to the much-delayed drop of iOS 5, we did indeed expect Apple’s earnings call to break records once again, and like clockwork, Tim Cook’s company did not disappoint shareholders.
If the speculation is to be believed, then Apple has plans in place to adopt and support the new 802.11ac specification across Airport base stations, Time Capsules, Apple TV, Notebooks and potentially the company’s range of mobile devices.
Phil Schiller and associates took to the Guggenheim Museum in New York today to hold a special event which couldn't have been further away from the traditional format that we grace Apple product launches for. In a smaller, stripped down event, Apple’s Senior Vice President of Worldwide Marketing introduced a strategy which was all about education. No specifications, aesthetics or launch dates for the media to speculate and report on, instead we saw a straight to the point presentation which featured innovation, new applications and a vision to change the face of education across the world, not for profit, but for the good of change.
Roger Rosner demonstrated the beautiful new iBooks 2 application for iPad, which allows users to view and interact with beautifully presented, and highly engaging virtual books, but just where do these books come from? Well, perhaps unsurprisingly, there is an app for that.
Running out of patience with the iPad 3 and iPhone 5 rumors? Well, then you have come to the right place, as today has brought about some new speculative chatter, this time pertaining to the capabilities of the expected Apple TV set. In the last ten years, Apple has been on a rampage with the sole mission of revolutionizing and improving the music, mobile and portable device industries and it would take a braver man than me to say they have succeeded in doing so, and then some.
With Apple’s iDevices the most popular in their respective fields and Windows by far the most-used OS, many gadget fans find themselves lost in translation. For whilst the fruit company’s philosophy is focused around a streamlined, over-the-air infrastructure, Windows is a little more bread-and butter – leaving perks such as AirPlay specific to OS X users.
Apple has made great strides over the last few years, with the iPhone setting the company on its way to what is fast becoming world domination. It's only a matter of time before the company seeks to colonies the moon and start construction of its Death Ray.
The public may not remember, but up until 2001 the major high streets around the world were missing one key component - Apple retail stores. It wasn't until May 19th 2001 that the first two Apple retail stores opened in Virginia, changing the way the company did business by showcasing their own products in their own stores for the first time. Prior to the first store opening, Apple relied predominantly on electronics and big box computer stores to give their products a high street presence.
Whilst our iOS devices provide a novel way of playing music through the stereo, the rigmarole of getting up and traipsing towards it to skip those guilty Britney tracks can get pretty darn annoying; after all, we’re far too technologically advanced to be participating in such nonsense.
