While Apple's iCloud has enjoyed a good start to its life as a fully-fledged cloud service, the Cupertino company recognizes the importance of constantly updating and improving it - particularly given Microsoft and Google's recently introduced cloud-based efforts SkyDrive and Google Drive.
Two rumors that just keep on coming back around both involve Apple's portable machines, and we don't mean the iPad or iPhone. The first is the perpetual rumor that a new line of MacBooks is set to be unleashed, with new devices overdue and very much anticipated by roar warriors the world over.
The build-up to WWDC always sees a plethora of rumors and conjecture, and the 2012 event is no different. As it is often the case, a new version of iOS is very much the hotly anticipated product this year, what may or may not find its way into the first beta being disputed across the internet.
If you check out any technology lover’s arsenal of gadgets, I am pretty sure it will contain pieces of kit that cover all aspects of the consumer electronics spectrum. In today’s day and age it isn't uncommon to walk into a home office and see a desktop computer as well as a laptop or notebook, also accompanied by a smart mobile device such as Apple's 'Post-PC' iPad tablet as well as the a smartphone like the iPhone.
OS X has long been regarded by Apple as the pinnacle of safe computing, while consumers have also been under the impression that by using a Mac, you're almost certainly protected from the bugs, malware and security leaks plaguing PC users.
So then, that Apple TV's pretty cool right? Right, but you know what's really cool? An imaginary television that may or may not be in the works from a company that refuses to pursue the home entertainment line of products that it already makes.
With its thick veil of secrecy and unique approach to every product it creates, the fascination surrounding Apple is unmatched in the consumer electronics industry, and whether it's the latest iPhone or the memoirs of the late Steve Jobs, a large amount of interest always encircles the Cupertino company.
Apple products are renowned for being in sync with each other in a harmonious, seamless fashion. The Cupertino company places much emphasis on getting things done with less and less wires, buttons, and optical drives, and designer Ishac Bertran has created a wonderful concept in keeping with that motif.
Considering all that Steve Jobs achieved in his life and brought to the technology forefront, it would figure that any reminisce of the late, great Apple co-founder is worth having a look at, and the latest, which sees Steve Jobs playing the role of former US President Franklin Delano Roosevelt, is certainly an eye-opener - if not a little strange.
There's been much talk about Liquidmetal as of late, with the rumor mill speculating Apple would use it to encase its upcoming iPhone device.
