As a company, Apple has been firmly stealing the world-wide headlines over the last few days. The company's stock has fallen amid rumors of lack of demand for the iPhone 5, Exxon Mobile has reclaimed their position ahead of Apple as the world's most valuable publicly-traded company and of course the late iconic co-founder of the company has been top of the discussions list thanks to the debuting of the jOBS biopic at the Sundance Festival in Utah. If you had any trepidation about Ashton Kutcher pulling off the Steve Jobs role, then the comparison picture tweeted from Kutcher's official Twitter account should definitely lay those fears to rest.
For almost a year, Apple held the position of ‘World’s Most Valuable Company’, impressing economists, business analysts and technology enthusiasts alike. After recent stock fluctuations, the Cupertino company has moved back to second place, being surpassed once again by the energy company Exxon Mobil.
If you are thinking of buying a laptop for a bargain price, you are likely not going to have much luck with Apple. Discounts on Apple products are scarce and often not too compelling, yet Best Buy is making an exception by selling MacBook Airs and MacBook Pros for up to $700 off, at least for the next 2 days.
Over the last few years, there have been rumors of a cheaper, lower-end iPhone to complement the standard model, in order to appeal to lower-budget consumers. These rumors have intensified over the last few months, leading the analysts at the firm Detwiler Fenton to predict that Apple may ditch the A6 processor, used in the iPhone 5, for a third-party chip such as the Qualcomm Snapdragon, used on other lower-end phones.
As most of you will know by now, Hollywood star Ashton Kutcher will be playing the late, great Steve Jobs in a movie about the Apple co-founder, and although we've seen stills of Kutcher clad in his Jobs get-up, we finally have the opportunity to see him in action. In a clip courtesy of EntertainmentWeekly, he's seen having a heated debate with Josh Gad, who plays Steve Wozniak in the jOBS movie, and although it's only a short snippet, it gives a general idea as to how both actors represent their respective characters.
It's hard to ignore the increasing wave of iWatch concept ideas. It's almost as if the community is not-so-subtly hinting at something, and one designer operating under the Twitter handle @ipavel has come through with one of the best we've seen yet. It combines cutting-edge finesse with a logical, innovative set of features to back it up, and we've got all the details after the break!
It's that time of the quarter again already - the time when analysts start guessing, journalists start analyzing and everyone else starts buying or selling Apple stock. That's right folks, it's Apple earnings call time!
The iPhone 5 has been in our hands for a matter of months, but we already have a number of designers and Apple enthusiasts voicing their opinions on what should be included in the next-generation iPhone. It seems that those who like to produce concepts of new hardware aren't exactly shy in thrusting their visions into the public domain either, something that is especially true with Alexander Kormishin and his vivid iPhone 5S concept.
Everyone loves a good iOS concept, and even though iOS 7 is still a fair distance away, that hasn't stopped the next update from being the subject of one or two concepts already. How can Apple improve upon its iOS mobile operating system? Apple may argue it doesn't need to.
Rumors in the tech industry serve as a double edged sword. In one place, they build up confusion and raise false hopes thanks to their innate nature, but on the other hand, they are also responsible for generating the hype around a product, developing public interest, keep people on the edge of their seats in anticipation, and, to some extent, give creative ideas to the manufacturers themselves. The Cupertino fruit company has never had a shortage of the rumor mill when it comes to anything that’s released, or about to be. Akin to various other manufacturers, Apple, too, has maintained a solid schedule of releasing one new generation of the iPhone almost every year, and just like with every release, you get a good dose of rumors.

