It's no secret that Apple has some of the most profitable retail space on the planet when you look at its operations from a revenue per square foot perspective. With that in mind, it's difficult to imagine what the Cupertino-based company could do to actually improve that retail experience for customers. As part of the progression of that side of the business, it looks like the company is attempting to make its retail operations appear more mature and grown up by removing the 'Store' moniker in reference to its physical retail locations.
