When you're the Senior Vice President of Worldwide Marketing for one of the richest and most successful technology companies in the world, chances are that you've forged yourself a pretty successful career and people will listen to what you have to say. Technology lovers will be more than familiar with Phil Schiller - who fills the marketing SVP role nicely at Apple - due to his numerous appearances on stage during product keynotes, but he has now taken to his Twitter timeline to share the latest developments in mobile security.
Forget about the seventh-generation iPhone. Forget about the rumored Retina iPad mini and forget about the potential for any so-called "iPad killers" that may stem from the next-generation of tablet devices released by Google and their partners. If the speculation is to be believed, the next consumer technology battle could be fought by companies who are prepared to hit the market with some kind of advanced wearable technology. Google has already thrown their hat into the ring with the Glass project and it looks like Apple could be next if the iOS-powered iWatch becomes reality, but where would consumer allegiance lie?
We've been hearing on and off speculation about Apple's plans to launch a music streaming service, but just when the trail seems to have gone cold on the subject; new reports have emerged suggesting that Tim Cook and Eddy Cue have held relatively recent meetings with Beats Electronics LLC over a potential partnership. As a company, Beats have managed to propel themselves into an industry leading position in their particular field, but it seems to be the recently announced "Project Daisy" music streaming initiative that Apple are taking a keen interest in.
A new, low-end iMac has been introduced into Apple's lineup, with cost-conscious educational institutes the target of the stealth product update.
Considering how integral the iPhone has become in the mobile industry, it's amazing to think the device is scarcely six years old. It was in 2007 that then CEO Steve Jobs wowed audiences at the Moscone West Center with the game-changing handset, and for those with a more vivid memory, you may also recall a moment when Jobs made a prank call to the local Starbucks. Ying Hang "Hannah" Zhang was the Starbucks worker in receipt of Jobs' tomfoolery that day, and having retained her position at the world's most recognizable coffee chain, recently spoke of how die-hard Apple fans still, even today, call up the store and ask for "4,000 lattes to go, please."
In the last six years, Apple has managed to go from being entirely new to the smartphone scene to regularly producing one of the industry’s most sought-after devices in the form of the iPhone. Regardless of personal device preference, the iPhone brand is immediately recognizable and known all over the world as a beacon of quality. Although consumers from around the globe are familiar with the iPhone as we know it, a former Apple advertising executive has revealed that it could of been an entirely different story if the company had chosen one of the other product names in the running.
Speculation regarding Apple's supposed "iWatch" endeavors has certainly been gathering steam over the past 24 hours, and following the report from Bloomberg earlier today that Apple could bring its smartwatch to market in time for the holiday season, we're now also beginning to get an idea of just how long Apple may have been contemplating this product. According to reports, boxes of Nike watches were ordered by Apple all the way back in the mid 2000s, with Apple engineers and designers then taking the time to study how they were made, and the materials used.
New concept images of a possible iPhone Plus show what we have to admit is possibly the most gorgeous iPhone we've ever seen.
Apple has a habit for going against the grain when creating some of its adapters and peripherals, and on closer inspection, that's perhaps never more apparent than in the Lightning to Digital AV adapter. You wouldn't expect a great deal when stripping it down, but as Panic (of Coda and Transmit fame) dug up, there's actually a fully-fledged computer, complete with an ARM chip and 256MB of RAM inside.
Every year, Fortune Magazine compiles a list of the world’s most admired companies, based on their financial performance, products and brand impact among consumers. For the sixth year in a row, Apple managed to maintain its lead as the “World’s Most Admired Company” of 2013, ahead of such well-known companies as Google, FedEx and even Walt Disney and Washington-based Starbucks.
