The iPhone X may be set to be superseded in a couple of months but that is definitely not stopping Apple form pushing on with its advertising campaign.
We told you earlier this month about an ad that was specifically focused on the use of Face ID, and how it allowed users to take advantage of secure passwords without having to remember the passwords themselves.
That’s one facet of the iPhone X, but Apple is now pushing attention towards another – the A11 Bionic chip.
Beating at the heart of all iPhone X handsets and indeed any iPhone 8 or iPhone 8 Plus, is the A11 Bionic chip. The most powerful chip ever to find its way into an iPhone, this allows Apple’s iPhones to offer gaming prowess that might otherwise not be possible. Apple is leveraging this with its new “Unleash” ad, with the tagline “Unleash a more powerful you. A11 Bionic chip on iPhone X.”
The ad features a gamer walking down a street while playing the game Vainglory 5v5 on his iPhone X. As he does, the real-world is he is in transforms into in-game battles, presumably with that A11 Bionic chip allowing everything to happen. It’s all about immersive gaming, you see.
Apple’s ongoing advertising spree shows the iPhone X in the very best light with previous ads covering the aforementioned Face ID as well as Apply Pay and of course its impressive camera and photo taking capabilities.
However, with new 2018 iPhones around the corner it is perhaps not unreasonable to expect that the level of advertising will start to dwindle as we get closer to September’s expected announcement date.
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