According to a recent report, which has originated from an internal trip to Apple’s Cupertino campus, Apple is looking likely to introduce its revamped modular Mac Pro to the world during the course of 2019. The release will see Apple once again try and appeal to professional users with an entirely redesigned modular system.
Matthew Panzarino was on site at Apple’s campus to attend an internal meeting, which included well-placed Apple personnel including Apple’s VP of Hardware Engineering and Tom Boger, who operates as Apple’s Senior Director of Mac Hardware Marketing.
Many analysts and industry professionals had previously predicted that the new Mac Pro would arrive during 2018 but Panzarino appears to have been told that the machine isn’t ready and will definitely not be releasing this year as original anticipated:
We want to be transparent and communicate openly with our pro community so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year.
It seems that Apple is taking a new approach where Mac Pro is concerned about wanting to communicate openly with the professional community in order to set expectations. The new Mac Pro will be an expensive piece of computing equipment, meaning that Tim Cook’s company will only really get one chance to capture the attention of those individuals who require a professional machine. The new team, dubbed “Pro Workflow Team”, in charge of bringing Mac Pro up to scratch, led by John Ternus, is clearly focused and determined to bring an excellent product to market, and this open communication will be appreciated by those who would rather wait (or maybe just get iMac Pro?) for the product to be just right.
Unfortunately, whilst the internal meeting has definitely shed some light on when we might see Mac Pro hit digital and physical shelves, it didn’t provide any light on what that hardware might look like from a physical product design perspective, or just what the available specifications might be.
It seems that the company is still planning on releasing a modular machine which has been completely rethought, and we can only hope that the previously mentioned “pro” display will also release alongside the new Mac Pro. We’re all looking forward to what Apple has in store for us but let’s hope the associated price-tag is bearable.
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