Apple reportedly built 77.6 million iPhones in the final quarter of the year, with almost 70 million of them being iPhone 12 devices according to a new TrendForce report.
The numbers mean that Apple sold 10 million more devices than its nearest competitor. Samsung shipped 67 million, a decline of 14% over the same quarter a year prior.
Even though the share of high-end models in global smartphone sales shrank in 2020 due to the COVID-19 pandemic, Apple was able to push through the headwinds and capture market share by introducing 5G models and adopting an aggressive pricing strategy. Apple produced 77.6 million units of iPhones in 4Q20, an 85% increase QoQ, thereby overtaking Samsung and ranking first amongst all smartphone brands. It should also be pointed out that iPhone 12 devices accounted for about 90% of the iPhone production in 4Q20.
Despite Apple’s taking over the top spot for the final quarter, Samsung is expected to take its place back thanks to the arrival of its own flagship Galaxy S21 devices in the first quarter of 2021.
The overall smarthone market is also expected to remain strong for that first quarter, too.