Oliver Haslam·

Apple Celebrates Heart Month By Deploying New Health Resources Across iPhone, Apple Watch, More

Apple has announced that it is launching a new Apple Watch Activity Challenge as part of the celebrations of Heart Month in February.

There will also be a focus on apps that help improve heart health in the App Store while books relating to the same subject will also be prominent in the Apple Books Store.

The Apple Watch Activity Challenge kicks off on February 1 with a special badge available.

To help Apple Watch users stay motivated, Apple is offering a new Heart Month Activity Challenge to help people of all fitness levels put their health first by completing 30 minutes in their Exercise ring on February 14 to earn a special award. Also starting February 14, to help users earn the award and stay active, Fitness+ will feature a special section of 30-minute energizing workouts that will motivate users to get their weekly minutes of exercise.

Alongside a focus on apps and books, Apple will also take the opportunity to share new information gleaned from its Apple Heart and Movement study. Apple says that it analyzed more than 18 billion workouts to come up with some observations.

In a new preliminary analysis of activity data shared from the Apple Heart and Movement Study, researchers from Brigham and Women’s Hospital, in collaboration with the American Heart Association and Apple, found that after analyzing more than 18 million workouts logged using Apple Watch during the pandemic, study participants relied on getting their activity minutes in by walking, cycling, and running the most. They also found that participants ages 65 and older were actually more likely than their younger counterparts to stay on track, meeting their goal of at least 150 minutes of activity per week.

Those interested in learning more about what Apple will be doing through February in terms of helping people look after their hearts can read the full Apple Newsroom post now. You’ll find the Apple Watch Activity Challenge in the Fitness app on your iPhone, too.

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