Sometimes, the simplest of creations are the most beautiful ones, and it is no surprise that consumer trend towards minimalistic designs is increasing, especially where wearable electronics are concerned. Enter - FES Watch, which is built entirely out of e-paper apart from its frame of course. The Fashion Entertainments startup (FES) is a sub division of Sony, which makes this product even more intriguing.
As well as unleashing the Xperia Z3 and Z3 Compact alongside an intriguing assortment of QX camera attachments, Sony also took the wraps off a couple of new smartwatches earlier on today at IFA in Berlin. The SmartBand Talk will rival the likes of the Samsung Gear Fit in the battle of the fitness-focused wearables, while the SmartWatch 3 will be the PlayStation maker's very first release to run Google's Android Wear.
It's been a busy few hours at the IFA trade show in Berlin, and following Samsung's three-pronged assault on the mobile industry, Sony has since taken to the stage to unleash a couple of new releases of its own. The Xperia Z3, a follow up to the Xperia Z2 announced in February at IFA, is accompanied in its entrance by the Xperia Z3 Compact and the Z3 Tablet Compact, and if you're interested to see what the Japanese outfit has come up with next, then join us after the leap.
What with Sony being a major smartphone and camera vendor, the Japanese outfit has recently sought to combine its specialties and create something of a middle-ground. Back at IFA last year, smart lenses were introduced - high-end attachments for smartphones that would offer a premier shooting experience on-the-fly. Like most first-time efforts, it was a concept that didn't quite hit the mark, but never one to give in so quickly, the PlayStation maker appears to be back with a revised approach in the form of the QX1. With rumors suggesting that it'll separate the image sensor and lens components, it could, in turn, allow device owners to hook up their E-mount lenses, and if you're in the market for a superior point-and-shoot experience, the QX1 may be your perfect purchase.
Although celebrities, by and large, tend to endorse products at will for a check, it's a bit of a running joke that despite their paid affiliations, famous individuals have something of an affinity to devices bearing Apple's famous logo. The Cupertino's recent acquisition of Beats Electronics may have made sense from a business point of view, but it's no coincidence that many celebrities have been spotted wearing Dr. Dre and Jimmy Iovine's iconic brand, and while football / soccer players can regularly be seen with a pair of Beats around their necks, FIFA's deal with Sony will pay heed to this throughout the current World Cup.
If there's one thing that really annoys me after purchasing an expensive piece of tech it's when the whole thing catches fire and renders itself useless. It's so inconvenient. Granted, it doesn't happen a lot, but if Sony's recent product awareness announcement is anything to go by then it looks like the VAIO Fit 11A could be at risk of doing just that. Sony has apparently discovered that the batteries used within the hybrid could contain a serious fault that puts the product at risk of spontaneously catching fire without any prior warning.
Time and time again we witness companies putting together ad campaigns that highlight appealing aspects of their products, but how many are actually prepared to stand by those claims? It appears that Sony is on a mission to prove to the New Zealand population that its latest personal MP3 player is indeed waterproof, and have even brought a specialist advertising agency on board to try and get the message across. In conjunction with Auckland based DraftFCB, Sony has concocted the Bottled Walkman campaign that validates the waterproof claims by selling the latest Walkman MP3 player submerged in a bottle of water.
Apple's Mac range, which only recently turned thirty years old, is an integral component in the world of modern computing. Like iOS devices, Apple computers tend to run smoothly, and this can largely be attributed to the fact that Apple itself designs both hardware and software in-house. But while OS X, the company's desktop platform, can only run on Macs (save Hackintosh-like methods), there was once a point when Steve Jobs - former CEO and co-founder of the Cupertino outfit - wanted OS X to run on Sony's VAIO notebooks.
At the IFA 2013 Press Conference today, Sony unveiled a bunch of new gadgets, such as the waterproof Xperia Z, including the much hyped DSC-QX10 and DSC-QX100 Cyber-shot smartphone lens cameras. Both the devices are scheduled for availability starting September 27, based on Amazon’s official listing, and are going to provide “DSLR-quality shooting from the convenience of a smartphone”. Let’s take a deeper look at both these models right after the break.
We're inching closer and closer to the impending announcement of the supposed iPhone 5S and 5C, and while it may just be a speed bump of the existing iPhone 5, the 5S is currently the one that everyone is shouting about thanks to that rumored champagne colored option.







