Pebble 2 and Pebble Time 2 have been announced alongside Pebble Core, a new clip-on wearable. Here are the details.

Pebble has just taken the wraps off a new smartwatch that looks conspicuously similar to the Apple Watch, in an attempt, one suspects, to reel in potential consumers that may be swayed by the Mac maker’s high-end finishes. After unleashing the Pebble Time only days ago, the Pebble Time Steel is essentially a redressed version, featuring a slick, metallic finish along with a premium-looking leather and steel strap.

Pebble began as a Kickstarter project that exceeded all expectations, and even though many larger companies have brought forth their own smartwatch efforts, the company has doggedly stuck to its task and remained fairly relevant. Given its Kickstarter roots, it’s fitting that the latest model, which Pebble began counting down to a few days back, should also begin its life on the crowd-funding site, and with a bunch of new features including – finally – a color display, those interested can snap up the wearable early and in doing so, save money on the eventual retail price.

An image of a revamped Pebble smartwatch has just been found hosted on the company’s own servers, coinciding nicely with the planned unveiling of its next-gen wearable this week. Head on over the jump for more details and a look at the new wearable.

Pebble must be credited with forging the smartwatch market as we know it. What started out as a Kickstarter project turned into something of a phenomenon, and since its initial arrival, many of the bigger names in tech have joined the party. With Android Wear establishing itself and Apple Watch en route to market, Pebble is in grave danger of being crowded out, and as such, a new model is on the horizon. A new teaser has been released, as well as a countdown, and we’ve got all of the relevant details below.

It may not have all the fancy whizz-bang features of some of the new crop of high-end smartwatches from the likes of LG and Motorola, but the Pebble smartwatch is still very much loved by those that own one. Granted it may be a little on the monochrome side when it comes to its screen, but we can’t have everything now can we, especially considering the device’s rather accessible asking price.

Pebble took the start-up world by storm with its introduction of the first contemporary smartwatch as we know it. Having already pushed over 300,000 units, the company has faced pressure from the likes of Sony and Samsung, but so far – and largely due to the ineptness of the aforementioned – Pebble has weathered the storm. Today, as promised, the company has rolled out its tailored Pebble appstore as part of its version 2.0 firmware and iPhone app to reinforce its position in the smartwatch market.

The Pebble Smartwatch was arguably the first of its kind, and prompted an unprecedented response on Kickstarter when its campaign began in 2012. A year since the launch of the first model, Pebble is back with a vastly different version, the Pebble Steel, comprised of steel and looking every bit like your typical watch. At $249, the new smartwatch as just been unveiled at this year’s CES trade show, and with a dedicated app store also in the works allowing users to better find content for their wrist computer, it’s clear that Pebble wants to step things up considerably.

The creators, designers and developers behind the Pebble Smartwatch have already managed to propel the intelligent wrist wear to the top of the wearable technology charts. After gaining life through an insanely successful Kickstarter campaign, Pebble has gone from strength-to-strength and managed to see out the end of 2013 in style with a plethora of improvement announcements as well as a developer facing SDK upgrade. To most companies that would seem like enough, but Pebble is keen to keep striking when the iron is hot with an official press release announcing that they will be bringing “something special” to this year’s Consumer Electronics Show (CES).

The Pebble smartwatch has been something of a revelation since it first made its appearance on Kickstarter, with tens of thousands of keen tech fans pledging their hard-earned dollars to make the idea a reality. Having completed work on the E Ink wearable device and released it earlier on this year, the Pebble has sold well since, and in what must be seen as a massive coup for the start-up, the gadget is now being sold by online retail powerhouse Amazon.

We’ve already witnessed the majority of major and well supported apps going through their iOS 7 transitional period, but the latest app improvement will be extremely well received by users of the Pebble Smartwatch. Following hot on the heels of last week’s announcement regarding the future of the Pebble platform Apple has now approved version 1.3.0 of the official Pebble for iPhone and iPod touch app.