Apple’s iPhone 5 may have been a hit with consumers, but with those looking to take photos on the moderately-improved camera, the issue of purple haze has really put a dampener on proceedings. To be fair, the iPhone 5 isn’t the only culprit – the new Google Nexus 4 has also seen similar issues – but despite Apple initially claiming consumers were simply holding their devices incorrectly when taking a shot, it’s something that the smartphone industry needs to tackle as a whole. The case makers have attempted to amend the issue in the meanwhile, and while the camHoodie did a pretty decent job of removing that mauve mist from our snaps, the App Store developers are now trying their hand at sorting the problem.

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