Apple is not renowned for lowering prices of its products - no matter how many times consumers cry out for MacBooks and iPads to suit the more economical budget. But in order to ramp up pressure on the flagging ultrabook market, the company could release a slightly cheaper MacBook Air in a couple of months' time.
With its thick veil of secrecy and unique approach to every product it creates, the fascination surrounding Apple is unmatched in the consumer electronics industry, and whether it's the latest iPhone or the memoirs of the late Steve Jobs, a large amount of interest always encircles the Cupertino company.
When iOS 5 was released last October, it brought with it a sleuth of features big - iCloud, Siri, and iMessage most notably - and small, such as the ability to assign individual text tones to contacts, for one. And now that the months are flying by and we're beginning to approach the release date of first beta of the next major version of iOS - iOS 6 - now seems like the perfect time to pen a list of features that I hope Apple introduces to iOS.
Since its unveiling some two days ago, the Samsung Galaxy S III has become a huge divider of opinion, and while it's inarguably a powerhouse in terms of hardware, one view seems to be shared universally - it's not particularly nice to look at.
According to one analyst, a mobile payment service - likely incorporating NFC technology - is in the offing from Apple, and will be implemented into both the iPad and iPhone in the not-so-distant future.
New details have emerged courtesy of Apple blog iLounge suggesting the next iPhone will not follow the rumored teardrop design, but instead follow a more conventional form factor seen in both the iPhone 4 and 4S.
Due largely to the success of the iPhone and subsequently, the iPad, Apple's increased wealth is becoming something of a spectator sport within the tech industry, and although Samsung has recently overtaken its fruit-loving rival in terms of smartphone market share, Apple's sales continue to rise through the roof - as does its bank balance.
Considering all that Steve Jobs achieved in his life and brought to the technology forefront, it would figure that any reminisce of the late, great Apple co-founder is worth having a look at, and the latest, which sees Steve Jobs playing the role of former US President Franklin Delano Roosevelt, is certainly an eye-opener - if not a little strange.
It's been a while since we had a good old fashioned battle of the mobile operating systems, or more specifically an iOS versus Android head-to-head. The world's two most popular mobile offerings have both steeped themselves in glory and shame in the past, but a new report seems to show that iOS is leading the way when it comes to gaming revenues.
With Apple's smartphone sales having continued to grow exponentially since 2007, rival Samsung's rise to become the number one smartphone manufacturer has shocked many, but should we really be surprised? Here, we take a look at some of the key areas Apple appears to be faltering, and how improving on them could help Tim Cook's company reign supreme once again.
