Apple has just issued a press release detailing a major shake-up in its executive ranks, with the most significant being the departure of Senior VP of iOS Software, Scott Forstall. In addition, SVP Retain, John Browett will also be moving on to pastures new, and and several other key names will take up additional responsibilities.
It may be overpriced according to some, and others may claim that its lack of a Retina display makes it a poor excuse for a tablet, but it's fast becoming clear that the doubters amongst us will not stop Apple's iPad mini from being a resounding success. At least, that's the conclusion that is easy to draw when you look at the state of pre-orders around the globe.
As soon as Apple entered the small tablet market with its recently announced iPad mini, plenty of people understandably suggested that the game was up for the competition. Can the likes of Google, Amazon and the rest compete when the 800lb gorilla that is Apple comes knocking? Well, turns out Amazon for one, can.
We're all more excited about getting our hands on an iPad mini than we would like to admit, and when pre-orders began it became clear we are not on our own.
Apple have this morning updated their customer facing website in the United Kingdom to comply with an earlier ruling made by a British court. A relatively small link has appeared at the bottom of the Apple.com/UK homepage that forwards customers to information pertaining to the ruling made in July of this year in the High Court of Justice of England Wales.
Competing directly with the Nexus 7 and Amazon Kindle Fire HD in the quickly expanding small but powerful, cheap but well designed tablet market, the iPad mini is most important new product to come out of the October 23rd Apple media event.
It's been an extremely busy week so far for Apple, with the announcement of the iPad mini, the 13-inch MacBook Pro with Retina display, an all-new line-up of iMacs and Mac minis, and the surprising introduction of the fourth-generation iPad. Not wanting to take their foot off the gas, the company has now announced their Q4 earnings of 2012, and once again, it makes extremely pleasant reading for company executives and shareholders.
Apple's iPad mini announcement was only two days ago, but the consumer reaction on the Cupertino company's decision to release a second iPad in almost seven months has been nothing short of damning. The main, 9.7-inch Apple slate was expected to be given one or two menial updates - the main one perceived to be the Lightning Dock connector, but by doubling up the speed of its flagship slab in adding an A6X, dual-core processor, many current third-gen iPad owners feel somewhat cheated.
If you aren't happy with just getting your hands on the perhaps unexpected fourth-generation iPad as well as the new 7.9-inch iPad mini then Apple have followed their own recent trend by releasing the technical schematic drawings of each of their new tablet releases. It was largely expected that Apple would be unveiling a new miniature iPad during their Californian press event, but it may of come as a rather large surprise to most that a new fourth-generation iPad was also on the agenda, coming just seven months after the release of the iPad 3.
Apple announced multiple products at their event on Tuesday including the all-important iPad mini, an unexpected 9.7-inch iPad refresh, specs bump for the Mac mini, all new iMacs and, of course, the rather exciting 13-inch MacBook Pro with Retina display. Apple today has released the first TV ad for the new MacBook Pro showcasing its amazing display. Check it out after the jump.
