One of the great things about Apple, and one of the main reasons why so many people love the company the world over, is the service that they provide to their customers. Apple is often praised for the great products which they provide, which is a compliment they are indeed worthy of, but the truth is that a lot of technology companies manufacture exceptional products which are equal in functionality to Apple’s. The thing which generally sets Apple apart is the way they go about marketing those products, and the service they provide through after sales channels, designed to breed consumer loyalty.

Continue reading... »