KGI Securities analyst Ming-Chi Kuo is usually pretty reliable when it comes to predictions on what Apple is working on or has around the corner, so when he says that he expects the supply of the iPhone X, set to be announced at a media event this Tuesday, is likely to be severely restricted, you have to take note.
According to Kuo, Apple is only able to produce around 10,000 iPhone X handsets per day right now, suggesting that anyone looking to pick one up on or around launch day may have a few problems in doing so.
In addition to the generally pessimistic stance on availability, Kuo also noted that the gold colorway, one which has garnered plenty of attention thanks to its new “Blush Gold” look, will be particularly difficult to get hold of. Apple will also be offering black and silver options and will likely be building more of those colors than the gold.
Due to component supply constraints, we estimate current production of the OLED iPhone at less than 10k units per day, which means the model will remain in severe short supply for a while. Furthermore, we estimate that the gold version of the OLED iPhone will encounter some production problems and will initially be available only in extremely low volume. There is even a chance that the gold version will go on sale at a later date than the other versions. However, we believe these shipment delays will have a limited impact on the shares of Apple and its supply chain members.
Apple will announce the iPhone X, alongside the iPhone 8 and iPhone 8 Plus at a media event held at Apple Park’s Steve Jobs Theater on September 12. The event will kick off at 10:00am Pacific Time and will also likely include the announcement of a new Apple TV with 4K support, a refreshed Apple Watch, as well as refreshed AirPods.
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