Samsung To Reportedly Launch Its Very Own Social Networking Effort To Compete With Facebook

According to a report over at The Korea Times, the country’s leading electronics manufacturer Samsung is to light the proverbial blue touch paper at Facebook et al by launching its very own social network offering.

Although it’s unlikely to immediately worry Facebook CEO Mark Zuckerberg, Samsung hopes – so says the report – to eventually compete at the same level as the 900 million user strong network, which only very recently floated on the  United States stock market.

Apparently, the service will be available to those using Internet-enabled devices, and given Samsung is the number one smartphone manufacturer, it certainly has a rich user base from which to springboard its social effort.

At this point in time, we’re seeing a lot of crossover between the large electronic and web companies, with each seemingly fearless in their respective quests to deviate from their comfort zones and offer new services not usually associated with them. Samsung’s apparent delve into the social networking sphere is certainly a prime example, and although we don’t have much of an idea as to exactly how the Samsung network will play out, it will certainly place the cat amongst the pigeons.

"The eventual goal is to expand our social media service across different devices from different companies across different mobile platforms," a Samsung official is quoted as saying. It will not, however, be just limited to the popular smartphone and tablet market, with the same Samsung representative adding: "That includes cameras, televisions and Blu-ray players,".

Rather humorously, it’s supposedly being referred to internally as "Samsung Facebook," although with regards to the actual name, those details have yet to be revealed – that’s if Samsung has even decided on a moniker for its ambitious service.

The Korea Times goes on further, adding Samsung intends to integrate the service with Amazon’s developing cloud computing infrastructure. Having just released a cloud app for iOS yesterday, Amazon would seem the perfect partner to Samsung in developing a social network. Like the online retailer’s quest to compete with Microsoft, Google and Apple in the cloud stakes, Samsung also looks a tad out of its depth, but I have a suspicion that their collective blind ambitions may work to their advantage.


(via TheKoreaTimes)

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