As we edge closer to an official unveiling of Samsung’s Galaxy S9 ahead of this year’s Mobile World Congress (MWC), we are continuing to learn about the device, its specification, and now, its purported price-tag.
Corroborating an earlier report about the expected rise in price, TechRadar is now citing an unnamed source suggesting that UK-based consumers can expect to pay at least £100 more for the Galaxy S9 than the S8.
We’ve already been witness to a report which suggested that Samsung would look to increase the price of this year’s Galaxy flagship, at least where the Korean market was concerned. This latest report is suggesting that new information confirms that the Galaxy S9 will carry a £100 per handset premium over last year’s Galaxy S8, which is a fairly significant rise.
According to the source, who is well-placed within a retailer who sells mobile devices, Samsung will hit the UK market with the entry-level S9 priced at £789. The same S8 variant was sold for $689 last year. In the U.S., the price difference could translate to $140 more.
You can expect the S9 to cost £100 more than the Galaxy S8 when it was released last year. The truth is that last year’s massively inflated smartphone prices on handsets like the S8, Note 8 and iPhone X have shown that there are plenty of people out there willing to pay these higher prices.
Samsung Galaxy S9 and S9+ leaked renders.
It’s actually difficult to argue with that logic. Apple has already proven that consumers are willing to pay a premium for what is perceived to be a cutting-edge, premium smartphone, as evidenced by the global success of iPhone X and its entry-level $999.99 price-tag. Samsung believes that its hardware is every bit as good as what Apple produces with iPhone, so it stands to reason that the company believes its new Galaxy S9 and S9+ will be worthy of a fairly significant price hike, which would still put it below the cost of what Apple is charging for iPhone X.
And, of course, if Galaxy S9 does start at £789 in the UK, it’s reasonable to assume that the larger S9+ variant will set consumers back approximately £879.
Samsung will be officially unveiling this year’s Android flagship on February 25 at a dedicated Unpacked event.
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